Chinese men's underwear market space is huge. As a country with the most populous population in the world, having such a favorable condition as the foundation will naturally bring about a huge market. Of course, such a large market capacity inevitably exists a clear market segments, we can use the pyramid structure to illustrate the current market conditions.
Spire part is currently on the market of high-end brands, this part is generally occupied by a number of internationally renowned brands, their brand influence and higher quality won some of the trusted brands, advocating high-cost high-spending customers.
The bottom of the pyramid is our common supermarket or small department store brands, this part of the brand is very large, low price, good and bad quality, but it has been the vast majority of customers, which is China's per capita consumption level relative Lower national conditions determine.
The middle part of the pyramid is more of a number of domestic and foreign professional men's underwear brands , such as YAAO Ya , LOOKSEE, they enter the market is usually not too long, but the high quality level, style and diverse fashion, more and more The more customers get more. Coupled with changes in people's consumption concepts, economic improvement, this part of the brand's market space will rapidly expand, the formation of a new force forge ahead and become a new force in China's men's underwear.
Overall, men's underwear as a segment of the product is in rapid development stage, is currently moving in the direction of industrial development, its huge growth potential is being more and more people optimistic.
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