Gaolin Industrial's brand G2000 rushes to attack the men's market

In the recession and M-type consumption model, cheap brand clothing adjusted its product structure to transform its brand image. Following Giordano and Hang Ten, G2000, which was represented by Gao Lin Industrial, opened its first brand concept store in Nanjing East Road. The men's and women's wear will also be merged with the U2 and UWomen of the group into different series of the same brand, and the Black Label men's wear line with higher unit price will be launched, which is optimistic about the menswear market potential.

Office Worker G2000

G2000, a brand-name concept store that mainly wears office clothes, joins Blu casual wears that were modified by U2, Pink Label popular women's wears that were modified by UWomen, and the luxurious texture of Black Label series, not only in style, but also in shirts that cost thousands of dollars. The 14,500 yuan jump suit can be bought in a store.

Tian Beichen, chairman of the Hong Kong headquarter’s vertical and horizontal 2,000 group, said that today’s parity brands are numerous and chaotic, such as ZARA and GAP Group, which have multiple brands, but we only remember the flagship brands, so we decided to focus on the well-known G2000. Brand consolidation.

In the economic downturn, the boys’ money seems to be better than the girls. Gao Lin’s clothing department Chen Lijun pointed out that the performance of men's wear in department stores and retail outlets was higher than that of women's wear in the past one or two years, with an average of 10% to 15% growth. In order to go to work, there is a need to dress more for men.

G2000 pushes the Black Label menswear to attempt to seize the high-priced suit market. The Giordano Concepts officially opened in September is also like the Ladies series of simple wind suits. In addition, the ESPRIT vice card edc will be launched as early as March of this year; the young girl brand Knights Bridge is also spring and summer. For the first time, college-style men's wear such as the Lollipop Boys had a market reaction that exceeded expectations. At present, in addition to Kaohsiung's Dream Times and Taipei, Nanjing, the company plans to open a concept store in the Taiwan Metro Center.