Enduring intimacy with Calvin Klein
Calvin Klein is a famous fashion brand. Designer Calvin Klein himself was called the fashion prince of the Seventh Avenue in New York. Although he had known the destiny of the year, he still maintained a symmetrical figure. When appearing in public occasions, they are always well-dressed, well-typed, well-funded, and tasteful. They are not inferior to any star or model. He himself is as sexy and charismatic as his fashion. It is an idol for many people to chase and worship. He was chosen by the American public as one of the most influential 100 celebrities in American history.
Since the establishment of his own company in 1968, Calvin Klein has been in the fashion industry for thirty years, enjoying a good reputation and is considered to be the representative figure of today's American fashion. He believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual yet elegant, which is Calvin Klein's design philosophy. He said: I also found that the essence of American style also has international features. Like New York, he is not a typical American city, but a typical international city. The same is true of London, Tokyo, or Seoul. People living in these cities will respond to my designs because their lives and needs are very similar. Modern people have commonality no matter where they live. Minimalist style is a registered trademark of Calvin Klein in design, and it is also a popular trend nowadays, but when the minimalist style is no longer a popular trend, will he change it? For this question, confident Calvin Klein once said that I think my design philosophy is more modernistic, and I will continue to focus on aesthetics one by one and tend to emphasize a purely simple, relaxed and elegant spirit. I always try to be pure, sexy, and elegant, and I also strive to be united in style and loyal to my dreams. I think people will learn more about what I want to present. They will appreciate it and respond positively.
Calvin Klein is not only a fashion designer, but also a business savvy and an expert in creative advertising. In the late 1970s, he entered the denim garment industry and started the advertising campaign for the young adult star of the time, Piegie Koss, who was allowed to wear denim clothing. This was the beginning of many advertisements that CK had controversial: The young Shields dumped With a wispy hair, a hand gently resting on the buttocks, and using a very magnetic voice to say the world-famous slogan: There`s nothing between Calvin and me (I’m intimate with Calvin) Wear underwear! Since then, the perfumes Obsession, Escape, Eternity, CKOne, CK Be, and Contradiction launched by CK have all been favored by consumers. This has attracted public opinion. A variety of advertising has contributed to the uproar.
One of the important styles of CK's products is sexy, so this feature has been fully utilized in his advertising: his advertisements often use nude portraits, designed to create a perfect, artistic image; but sometimes Klein also Fighting the ball, such as wearing a female model posing as an underage woman in her lingerie advertisement, poses a lot of controversy and is interfered by the British Advertising Standards Agency. In Calvin Klein's concept of sex is varied, so in recent times his advertising has not seen the old bone and decadence, replaced by a group of young people full of vitality, youthful health, and bright smile, that passionate Charm easily captured the hearts of consumers.
Calvin Klein says he wants to design costumes for modern women who are active in social and family ambitions and balance in them. They are a group of women who value the mind and look kind and friendly but don’t spend much time in front of the dressing glasses. They want a relaxed, casual and elegant dress. I believe this is the trend of the future. From the aspect of appearance, Calvin Klein's women are fresh, natural and beautiful, not an unreal charm.
Since the establishment of his own company in 1968, Calvin Klein has been in the fashion industry for thirty years, enjoying a good reputation and is considered to be the representative figure of today's American fashion. He believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual yet elegant, which is Calvin Klein's design philosophy. He said: I also found that the essence of American style also has international features. Like New York, he is not a typical American city, but a typical international city. The same is true of London, Tokyo, or Seoul. People living in these cities will respond to my designs because their lives and needs are very similar. Modern people have commonality no matter where they live. Minimalist style is a registered trademark of Calvin Klein in design, and it is also a popular trend nowadays, but when the minimalist style is no longer a popular trend, will he change it? For this question, confident Calvin Klein once said that I think my design philosophy is more modernistic, and I will continue to focus on aesthetics one by one and tend to emphasize a purely simple, relaxed and elegant spirit. I always try to be pure, sexy, and elegant, and I also strive to be united in style and loyal to my dreams. I think people will learn more about what I want to present. They will appreciate it and respond positively.
Calvin Klein is not only a fashion designer, but also a business savvy and an expert in creative advertising. In the late 1970s, he entered the denim garment industry and started the advertising campaign for the young adult star of the time, Piegie Koss, who was allowed to wear denim clothing. This was the beginning of many advertisements that CK had controversial: The young Shields dumped With a wispy hair, a hand gently resting on the buttocks, and using a very magnetic voice to say the world-famous slogan: There`s nothing between Calvin and me (I’m intimate with Calvin) Wear underwear! Since then, the perfumes Obsession, Escape, Eternity, CKOne, CK Be, and Contradiction launched by CK have all been favored by consumers. This has attracted public opinion. A variety of advertising has contributed to the uproar.
One of the important styles of CK's products is sexy, so this feature has been fully utilized in his advertising: his advertisements often use nude portraits, designed to create a perfect, artistic image; but sometimes Klein also Fighting the ball, such as wearing a female model posing as an underage woman in her lingerie advertisement, poses a lot of controversy and is interfered by the British Advertising Standards Agency. In Calvin Klein's concept of sex is varied, so in recent times his advertising has not seen the old bone and decadence, replaced by a group of young people full of vitality, youthful health, and bright smile, that passionate Charm easily captured the hearts of consumers.
Calvin Klein says he wants to design costumes for modern women who are active in social and family ambitions and balance in them. They are a group of women who value the mind and look kind and friendly but don’t spend much time in front of the dressing glasses. They want a relaxed, casual and elegant dress. I believe this is the trend of the future. From the aspect of appearance, Calvin Klein's women are fresh, natural and beautiful, not an unreal charm.
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