"From now on Qingdao City will increase the support for women's clothing industry, the city's financial arrangements for 24 million yuan of special funds for building women's national brand." Yesterday held a press conference to promote the development of Qingdao Women's Industry announced a series of "good" , So that hovering for many years Qingdao Women ushered in a new opportunity for development. Difficult to find the beauty of women's brands Qingdao is a famous brand capital, is an important textile and garment industry base in China, historically known as "green, sky," said, but in the ranks of well-known brands in Qingdao, but hard to find women's brand Figure. According to the Qingdao Textile and Apparel Industry Association, said the Secretary-General Li Mingchao, Qingdao garment enterprises currently have more than 3,000, of which more than 600 above-scale enterprises, but the production of women's branded enterprises only a few, in 2005 the city's above-scale textile and garment enterprises to achieve sales revenue 390 billion, all the women's brand sales but 500 million yuan, only 2% of women's enterprises in Hangzhou, and Shenzhen, Hangzhou, Dalian and other places of women's scale of development and the influence of women's clothing brand is far behind. In order to speed up the development of Qingdao women's wear, the Municipal Economic and Trade Commission held a special "2006 Qingdao Women's Wear Forum" in July this year. Having conducted an in-depth discussion on the status quo and development directions of Qingdao women's wear, deeply felt the serious development of the women's wear brand Industry potential needs to be tapped. Brand pull cluster development According to the actual situation of the city's apparel industry and the status quo of women's enterprises, combined with the characteristics of the women's apparel industry, the city's women's wear industry will focus on strengthening the organic combination of upstream and downstream industry chain, forming apparel surface accessories, apparel supporting the industrial chain, nurturing A fashion designer, playing board division, skilled workers full of personnel, the establishment of a sound market information channels, responsive marketing network. Focus on the development of high-end fashion brand, brand knitwear, sportswear brand women. Taking the famous Chinese knitwear city of Jimo as the base and the Qingdao Garment Industrial Park (Jimo) as the foundation, the "Instant" brand is the key point to form the professional characteristics with leading enterprises as the leading factor to drive the development of SMEs. The industrial chain is complete, Regional clustering effect of significant regional women's industrial clusters. R & D innovation to break the bottleneck According to the newly promulgated "on the promotion of Qingdao women's clothing industry to accelerate the development of Qingdao women's brand opinion" in the next four years, the city's women's and women's brand development overall goal is to strive to 2010, women's product sales revenue Accounting for over 50% of the sales income of the apparel industry in the whole city, nurturing more than 5 well-known women's brands influential in the country, creating 1-2 R & D centers for women's wear based on national level, 3-4 provincial-level enterprise technical centers, 4-6 municipal enterprise technology center, creating 2-3 Chinese famous brand or well-known trademark. According to the newly established Qingdao Women's Development Expert Advisory Committee Professor Guo Xiandeng analysis, "Opinion" promulgated, Qingdao will certainly be the future development of women's enterprises and the birth of women's brands have a significant impact, but the face of the status quo in Qingdao women's wear, Complete the goal, indeed "a long way to go." In an interview, the reporter learned that women's wear enterprises in our city are generally faced with the difficulties of independent innovation, lack of outstanding women design talents and brand operation talents, and weak support of the specialized industrial chain. Experts generally believe that to strengthen product design and marketing, strengthen independent innovation and independent brand building, the use of international marketing means should be a breakthrough in Qingdao women's business. According to Mao Ruochen, general manager of Creative 100 Industrial Park, design and R & D are the core of women's wear. At present, Creative 100 Industrial Park is approaching major women's brands and research institutes, and it is expected that such institutions will account for one-third of the total number of establishments in industrial parks First, the future here will be the center of women's design, release, display. Hu Zhengchun, general manager of Ruihe FeiMa believes that enterprises are to create the main brand, but strong "Qingdao Women" atmosphere is also indispensable for the development of enterprises, in recent years China (Qingdao) International Fashion Week and other professional exhibitions have been Qingdao Women's development take a good platform, hoping to have a professional clothing pedestrian street, a mobile window for women in Qingdao. "Building a competitive brand of women is one of the important signs of rejuvenating the textile and garment industry in Qingdao. As a member of the clothing industry in Qingdao, I feel a responsibility." That is, Yang Weidong, general manager of the Group, said: "The basis of women's wear is The popularity of fabrics and garments is to a large extent driven by the innovation of fabrics, and since 2000, the focus of technological transformation has been shifted to the construction of two industrial bases, namely, "Zhitian Knit" and "Zhitian Woven" At present, these projects are the important fabric support bases for the launch of the Gesfeel women's apparel brand to the market and to the world. "From Japan, the luxury clothing industry showcased luxury services in June. In June of this year, GREEICS organized some personnel to visit Japan, The greatest feeling is the maturity of the national apparel market, some high-level brands, especially European luxury, in Japan, the market share is very large, the store opened a lot, is also very stylish, from which Japan can be seen for the high consumer goods The huge market capacity. Some store size, decoration better than the European brand headquarters, the most impressive is PRADA flagship store in Japan, the entire building like a tower, are glass, showing the luxury of this brand and distinguished From here, people can feel how important a store image is to a brand. Japan in the store design, layout, decoration have spent a lot of energy, a lot of investment, visually stimulating customers. Relatively speaking, the domestic brand of smaller stores, store design is not enough sense of art, not enough characteristics, there is a great gap between the grade of decoration, in these areas the domestic clothing brand needs to be improved. From the store management point of view, the deepest feeling is the quality of their services. Many trips abroad, I feel that there are not many features of European services, their strength lies in the brand's publicity, not in service. However, the Japanese brand in the service is completely different, can really make the guests came to the shop feel honored, feel shopping is kind of enjoyment. For example, in Japan, Louis Vuitton store, the customer payment business sales staff will help customers carry the bag to the door, send the store, then the shopping bag to the customer, bowed his thanks. What I'm talking about here is just superficial things, but imagine the long-term customer service behind them will do better. Exquisite workmanship and elegant European culture emphasize the personality and luxury brand emphasizes embroidery and lace decoration in South Korea, Japan's clothing more emphasis on simple and smooth, tend to be more elegant and sophisticated design, color and more use of beige, brown and other light colors , The fabric is more inclined to cotton and linen. These characteristics of consumption have a lot to do with Japanese culture. After turning around Japan several places, we can feel the fine culture, attention to detail and quality, fashion design, processing also reflects these characteristics: models thin, fit the body, work stress, pay attention to the quality of the fabric. In the streets of Europe more to experience the popular clothing each year from color to design changes are very large, but also reflects the European consumer culture is the pursuit of individuality, reflect the difference. Japan changes relatively smaller each year, the difference between brands is not great, the common cultural characteristics will be stronger, the color is relatively fixed. In foreign countries feel the street dress is consistent with the international epidemic, many customers in the direct consumption of these international brands. There is still some time lag between international fashion and consumer spending in China. Customers will lag behind in accepting these international fashion elements. However, with the development of the Internet and the development of information, the lag time will be shorter and shorter. If you learn from Japan, we also need to do better on the details of clothing. From the choice of fabric more emphasis on texture, wearing comfort; from the board to say more tailored cutting function of the human body, more comfortable; speaking from the craft to be more sophisticated. Songsixi design more biased in favor of women, which is different from the overall style of Japanese clothing, learn from them who do not have to copy their design, but should work hard in the fine workmanship
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