Paris Fashion Week "Jiffen" opens the door to the world

On October 8, the launch of the famous fashion brand Louis Vuitton ended the eight-day Paris Fashion Week. Some people have questioned: “Is business pressure already suffocating Paris's creativity?” However, the first press conference held on October 1st at Fashion Week may have left a lasting impression on the international fashion industry due to its specificity: Chinese clothing Designer Xie Feng and his brand “Jiffen” became the first Chinese designers and brands to enter the T-stage of Paris Fashion Week, thus demonstrating to the international industry that Chinese companies can not only produce high-end clothing but also high-end clothing.

As it was the first conference in China to go to the world fashion stage, designer Xie Feng cleverly chose a theme: "door," he explained: "This is the door to the world." He hopes that China's fashion design The division and the brand's door leading to the world's high-end clothing will slowly open.

After the end of the press conference, Chinese Ambassador to France Zhao Jinjun said: "Finally, I have seen Chinese designers and brands on the world's most upscale fashion stage! I came to France for three years and I was often invited to watch fashion shows, but all of them were from other countries. Yes, after watching a few games, I let others watch. But today I must come because this release means that China's clothing has taken a historic step."

Jiang Hengjie, executive vice president of the China Garment Association, said: “In the past, people all know that China is a big producer of clothing. Today, we show the world that China can also design garments. Chinese designers have grown up! The Chinese garment industry has risen to a new height. !”

Xie Feng believes that Gifen’s successful launch is based on using the world’s prevailing fashion language to express design intent, not just in Chinese language, because it is not self-appreciation, but it is to allow the world to accept and recognize, in order to receive international orders. . Therefore, the clothing he chooses, from the models to the models, from models to music and scenes, is based on internationally accepted standards.

The president of the French Fashion Association, Gobakh, commented: “FRANKIEXIE is doing very well and it is suitable for China as well as France and even western markets. Especially there are several mopping dresses that are very European. I personally think it is very beautiful. This is released to the world. After leaving an impression, it is half done. The next step is to consider how to produce these beautiful designs and sell them successfully."