The goods are updated quickly, the style is eliminated quickly, and the trend changes quickly. One of Europe’s five “fast fashion†apparel brands, Spain’s MANGO, entered Wuhan International Plaza yesterday.
According to industry insiders, new models have been introduced constantly, allowing counters to have new things every day; each model has few quantities, and the new models seen last week may sell out of stock this week, and “deliberately†create tight supply sources, prompting consumers to purchase. This small amount of "fast fashion" is very popular abroad.
In recent years, Spain's ZARA, Sweden's H&M, British TOPSHOP, Germany's C&A and other well-known European "fast fashion" brands have opened stores in Beijing, Shanghai and Guangzhou. MANGO entered Wuhan and was the first "fast fashion" brand shop in Central China.
Wuhan International Plaza executives said that MANGO will launch more than 1,000 products every quarter.
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