This website on July 24th, any industry will have a peak season and off-season, and those who open the store to do business will actually worry about the off-season every year. Today, Xiaobian will mention how to do the off-season of the shoe store. When it comes to the off-season of shoe stores, I believe that I can think of it in the sales performance of the decline! So, what about the shoe store facing the off-season? Dio Mooney sorts out the six sales strategies so that you are fearless and calm when you open the store. Facing the off-season!
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In fact, the off-season does not mean there is no market, as long as the use of appropriate marketing strategies in the off-season can also improve sales performance, so that you can achieve the year-end no points in the off-season!
Eliminate the concept of off-season and establish the idea of ​​no off-season
Shoe stores face the off-season? In fact, there is no certain off-season market, only the low-season ideas that exist. Doing business depends on the human mind rather than the season. Whether or not to do business depends on the individual who opens the store. Only by eliminating the concept of the shoe store's waning season can we give ourselves spiritual support, so that the business will be motivated.
Incentive shop salesperson
Due to the off-season, the sales volume has dropped, which has led to the sales enthusiasm of many salesmen, the listless face, the customers can not afford to mention God, not to mention guiding more customers. At this time, some incentives can be taken, such as increasing certain incentives, increasing the sales interest of the salesperson, and taking the initiative.
Improve old customer loyalty and attract new customers
Pay attention to the emotional maintenance of customers, do a good job in pre-sales and after-sales service for old customers, and do a good job in follow-up services. This way, old customers will come to your shoe store during the off-season and bring profit to your shoe store. At the same time, we must find ways to attract new customers and open up their own sales channels.
Open up new sales methods
In addition to some of the commonly used discount sales, you can also use the heart of the sales method, such as buying shoes to send small jewelry, buy shoes to send socks, etc., which makes your store produce novel effects.
Close to fashion update style
In the early part of the off-season, you must be prepared. When you purchase the goods, try to use a small amount of money to keep the speed of the shoe bag style in the store faster. This will not only strengthen the shoe store brand, but also maintain the customer source and retain the old customers. .
Charge yourself
When you have spare time, make good use of it. In the off-season, you can prepare for the peak season, read more books on marketing techniques, and learn more about market trends and trends. More communication with successful businesses, in the exchange may be able to find a sales skill for their shoe store.
In fact, the off-season is coming, not terrible, the shoe store is facing a low season? As long as it is treated positively, the off-season can also have good sales performance. Dio Moononi's six sales strategies help you have no off-season all year round!
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