2018/19 Winter Sportswear Fashion Trend: The Unpredictable Trend of Fashion Street (I)

Leading Word: In this age of social media, street culture has become more globalized. In this season's trend of blending with each other, it reveals more and more unpredictable street fashion trends. At the same time, it is not difficult to find that the design of sportswear incorporates more liberal and rebellious cultural elements of diversity. The blurring of the lines between functional and casual styles is also closely related to people’s increasing emphasis on self-expression.

In this era of social media, street culture has become more globalized. In this season's trend of blending with each other, it reveals more and more unpredictable street fashion trends. At the same time, it is not difficult to find that the design of sportswear incorporates more liberal and rebellious cultural elements of diversity. The blurring of the lines between functional and casual styles is also closely related to people’s increasing emphasis on self-expression.

Key Information

Sportswear will become a global language. Embellishments like emoticons on sportswear have overturned the traditional way of communication, and brands have begun to use this common language to interact with consumers around the world.

Designed in a mix and match style, the nostalgic design elements are increasingly refined and refined, and they blend classic styles with modern silhouettes, patterns and colors.

Urban outbursts have become a key inspiration. The primordial manifestation of commuting has been that people have given up on trains and buses and they have chosen to go to work. This also made a great change in the shape and process of sportswear.

The design of "Hai Nai Bai Chuan" is highly favored, sportswear is more inclusive, and the brand is based on positive energy design concepts and strives to create single products suitable for different body sizes and age groups. 2018/19 autumn and winter, these considerations will no longer be an example, but gradually become a rule.

Key colors

Rebel movements

The growing popularity of urban running clubs and parkour sports has made it counter to the elitism of traditional clubs, and has also given rise to the attention of the tough topics that focus on running. The theme highlights youth rebellion, in addition to the sport as a way of self-expression, it also cleverly combines club culture and fitness. Wear and personalization has given a new look to functional running apparel. The old effect can not help but think of tattered posters and flyers. In addition, the combination of solid gray and bright accent color is inspired by road signs and road signs.

Urban equipment

The design of sports basics and accessories has seen a large number of high-visibility embellishments and playful trims, inspired by urban roads, traffic signs, and road signs. The oversized “anti-sports” sweaters and joggers are underlayed in concrete, and the seams and edging are made with bright fluorescent colors. Reflective safety edging is used to decorate large-size packages, adding a touch of exaggeration to the practical appearance. Many brands have given eye-catching colors to yoga apparel and workout clothes. For example, the bright and bright lighthouse orange that has recently gained popularity has a strong visual impact.

Optimize your fitness

From a personal trainer to a selection of clothing boxes and restorative IV, an app can meet all your needs. More and more fitness has become "optimized". At the same time, the commuter culture has begun to flourish. A hybrid mobile gym has emerged. For example, the bicycle bus has transformed daily transportation into a mobile gym. As far as sportswear is concerned, these trends have made the popularity of street styles with tough designs, urban colors, and high visibility. The fabrics are not far behind, not only weatherproof technical knitting, but also the elimination of odor and anti-stain surface treatment. ]