Car market red dot China influence car new media
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Chery is the first car company to establish a research and development system in the field of independent brands. Therefore, it has no lack of driving force in terms of technology and safety. Chery has also studied the positioning of its own product lines and learned the differential development of foreign brands. Ideas. It can be seen that Chery has never slowed down in the field of innovation and R&D. People always say that the ship is difficult to turn around, but the Chery innovation culture is completely downright. They seem willing to try everything for the development of the brand!
In the field of SUV, Chery will not let go of any opportunity to bring new opportunities to the product. After years of technical accumulation and deep product cultivation, it finally launched the latest flagship model, the Tiggo 8. High-end SUVs of their own brands are no longer seen in these years, but we are always waiting for Chery's answer. This new SUV achieves Chery's existing goals at the design level. Although it is late, regardless of design or product strength, in a short period of time, Tiggo 8 is fully equipped to fasten Chery back to the mainstream brand SUV competition, can be regarded as Chery's strategic killer, no sound It’s been a blockbuster!
The new SUV will be launched at the Beijing Auto Show in April 2018. In the pre-marketing period, on March 26, 2018, we took the lead in the Chery Shanghai R&D Center (CTCS) to participate in the "Tiger Tiger 8 Design Sensory Journey" conference. As the "LifeinMotion" design concept and the development of the positive development, the launch of Chery's new SUV Tiggo 8 fully demonstrates Chery's new height in industrial design. We also learned more about the first-hand information about Tiggo 8 through this conference, and through these, Chery also brought back our attention.
Some people say that Tiggo 8 has completed the last short board of the Chery SUV product line, but in my opinion, it not only has the ability to make up, but also has the ability to reinforce!
Chery's executives highlight new strategies behind the Tiggo 8 platform products
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Chery Tiggo 8
At the press conference, Ms. Zhao Huan, assistant general manager of Chery Automobile Co., Ltd. and executive deputy general manager of marketing company, said: “In order to bring the 20-year-old Chery Automobile to a new level of self-owned brand development, we will be at the end of 2017. Launched the WWW+ strategy and took the lead in unleashing Chery's thinking on future development and positioning from the perspective of global marketization strategy. This year, we will also make achievements in the fields of intelligent and autonomous driving technology upgrades. Tiggo 8 is Chery's continuous technology. The latest masterpieces of upgrades and innovations."
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Ms. Zhao Huan, Assistant General Manager of Chery Automobile Co., Ltd. and Executive Deputy General Manager of Marketing Company
For the design level, Mr. Steve Eum, Executive Director of Chery Automotive Design, said: “Chery has an international team of top designers. They draw inspiration from nature, the magic of art and technology, let designers give product life, create The 'Life·Move' design language.
Tiggo 8 is the representative of Chery's family design language. Whether it's the tiger's front face or the resilience LED through the taillights, Chery is unique. The unique personality is also the embodiment of our emphasis on function, fun and fashion. In short, in the painstaking explanation of the design director, we can see that Tiggo 8 is the wisdom of designing resources for Chery in the past few years. It is too late, but the product is strong enough to let the opponent pay attention.
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Mr. Steve Eum, Executive Director of Chery Automotive Design
Great to understand the appearance of Tiggo 8
Originated from the "LifeinMotion" design concept, the Tiggo 8 inherits the Chery Tiggo family design concept. As a new model, the Tiggo 8 has many unique designs in its design, such as the dot matrix matrix. The grid is quite similar to the posture of the tiger, and it is not angry. The front headlight design of the "Tiger" and the "Tiger" front face design make the front of the Tiggo 8 extremely recognizable.
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Tiggo 8 appearance
The characteristics of the Tsinghu 8's car side are also very clear. The three sharp waist lines are simple and clear, and the straight outlines are combined with the arc of the frontal angle. "It’s quiet and eager," creating a full sense of power and atmosphere. The stable visual effect is derived from the retro-styled taillight design in the wooden panes of ancient Chinese architecture, which is the finishing touch. The overall texture of the Tiggo 8 tail is greatly improved.
Interpretation of interior and exterior repairs of Tiggo 8 interior design
The interior design of the Tiggo 8 also fully realizes the perfect integration of ergonomics and industrial aesthetics. The interior is surrounded by a modular design, and the large area uses a soft plastic or leather wrapping process, which can bring a certain sense of luxury, and can greatly increase the comfort of drivers and passengers.
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Tiggo 8 interior
The overall color scheme is dominated by a sporty and stable gray-black color. The exterior is decorated with bright silver chrome and light gray stitching. It is equipped with an eye-catching and elegant LED blue atmosphere light. The overall style is stable.
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Tiggo 8 interior
Luxury leather seat, fine fabric, strong texture, excellent covering and support, make long-distance driving not fatigue, excellent shoulder support, enjoy luxury car level, seat fabric with three anti-proof (waterproof, oil proof, anti-proof Stain) function.
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Tiggo 8 seats
The thoughtful central sliding armrest is convenient to use, which increases the storage space and greatly increases the driving comfort. It is worth mentioning that the car is equipped with 4 USB ports, which greatly facilitates the various types of drivers and passengers. Charging and use of mobile devices.
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Tiggo 8 central sliding armrest
The central control uses a 9-inch retina-grade HD capacitor large screen and will be equipped with Chery's new smart interconnect system. The instrument panel has a new design and is Chery's first 7-inch full LCD multi-function meter.
The newly designed multi-function steering wheel and shift lever are also a highlight of the Tiggo 8 interior. Both the shape and the operation feel are superior.
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Tiggo 8.9-inch retina-level HD capacitor large screen
Interpretation of the performance of Tiggo 8 engineering
Based on the T1X platform, the first professional modular SUV platform of the Chinese brand, the Tiggo 8 has achieved complete independent research and development, and at the same time, it has achieved the leading level of the same class in terms of handling and safety quality.
The Tiggo 8 has a body size of 4700/1860/1746mm and a wheelbase of 2710mm, which surpasses most of the current SUV models, and the "5+2" multi-functional seat layout and the oversized trunk of up to 1930L. The 44 humanized storage spaces have shaped the ride and storage space of the Tiggo 8 beyond the same level.
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Tiggo 8 appearance
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Tiggo 8 appearance
In the powertrain, the Tiggo 8 will be equipped with 1.5T+6MT/DCT two powertrains, of which 1.5T engine with thermal efficiency of 37.1% is strong, representing one of the highest levels of Chinese brands, combined with the Chery T1X platform and the body. The lightweight technology can fully meet the normal use requirements in terms of power performance; and aim at the user's comfort experience, through 13 systems tuning including acceleration response, shift smoothness, creeping driving optimization, etc., let Tiggo 8 Have your own "driving DNA."
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Tiggo 8 appearance
In the quality and safety aspects that consumers are paying more attention to, the Tiggo 8 built on the 2018 C-NCAP five-star standard also uses the same level of NVH, AUTO dual-zone automatic air conditioning, active AQS air purification system and other intelligence. The allocation of technology has further improved in terms of safety, environmental protection and health.
“Tiger 8 is tailor-made for the mainstream consumer group, bringing more enjoyment and fun. Whether it is the size of the car, the interior space, and the comfort of the ride, the Tiggo 8 is far ahead of its class. In many details For example, for the first time in the same class, the self-contained active air purification system, interior material selection and vehicle quietness, the Tiggo 8 represents the highest level of design and engineering technology of the Tiggo brand to date.†Chery Automotive Engineering Research Dr. Xu Youzhong, vice president of the hospital, said.
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Dr. Xu Youzhong, Vice President of Chery Automotive Engineering Research Institute
Beijing Auto Show listed Tiggo 8 can have
With the further evolution and improvement of the "Lifein Motion" family design, Chery Automobile, which has greatly increased its "design" strength, will have more market competitiveness. As a new masterpiece under the "Lifein Motion" family design concept, the Tiggo 8 has been unveiled, and its atmosphere and yet exquisite design has won the praise of target customers and the mass media.
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Tiggo 8 appearance
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Tiggo 8 appearance
At the Beijing Auto Show in 2018, Chery Tiggo 8 will be officially launched. In the Chinese auto consumer market where SUV models continue to be popular, with its excellent design and precise market product positioning, Tiggo 8 will surely usher in a very broad market prospect.
This article was first published on the WeChat public number: the red dot in the car market. The content of the article belongs to the author's personal opinion and does not represent the position of Hexun.com. Investors should act accordingly, at their own risk.
(Editor: Li Jiajia HN153)
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