Leading Word: In the field of fashion, the appearance of beautiful flowers has never been limited to Valentine's Day. No matter whether it is on the show floor or the exhibition, or on the display till the store, floral art has become an important role in the fashion industry. The visual and olfactory effects given are no longer just a few flowers placed in the flower, but a device art.
In 2012, Raf Simon first presented Dior's high-end uniforms. He invited Belgian artist Mark Colle to transform the hôtel particulier wall into an assortment of floral walls. The amazing effect began to affect the fashion circle. The application and attention, followed by many brands also began to follow.
However, some people may not know that the 2011 autumn/winter series Celine actually used a lot of succulents and ferns to decorate the showroom, but because of the inability to take pictures, it was impossible to obtain the media and mass communication effects, but fortunately through the lens of photographer Juergen Teller. Shooting seasonal publicity films, so that planting elements deeply embedded in many people's home decoration concept, but also affect the fashion field. In 2014, Dior's Spring/Summer Collection, Raf Simons once again transformed Paris' Musee Rodin into a tropical flower and utopia, using a large number of flower plants and metal architecture to create a unique fantasy greenhouse; Dries Van Note also used frozen. The technology, in collaboration with the flower art master Azuma Makoto, freezes beautiful moments, and flower art has been widely used in the fashion industry.
It will allow the flower art to be so valued and flourished in the fashion field, and the Internet has actually helped a lot; because only the beautiful and amazing pictures will constantly pick up the mobile phone to take photos and spread it. . Plus, we happened to be a generation of Instagram and Facbeook. Many new generations who are willing to invest in the flower art industry, in addition to being able to get a lot of new inspiration and resources from all directions, are no longer restricted to the traditional market. The restriction of flowers, floral artists promote their own inspiration and works through the Internet, so that the industry gradually refined from the sunset, and increasingly flourishing, such as Bloom & Wild is a 100% online flower website. Even Bromberg Hawkings, former executive director of communication development at Tom Ford, has moved to the flower market to become the co-founder of Flowerbx. The amount of money spent on seed purchases is US$1.94 million. He is also expected to expand the global market and actively expand online spending. Service, the goal becomes Net-A-Porter in flower art.
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