Along with the sustained and rapid development of China's economy, China has moved from a textile and garment country to a textile and clothing power. With the implementation of the brand strategy as a national strategy, Chinese clothing brands have accelerated their development. We are delighted to see the clothing that has grown up from China. Brands in various fields have come to the fore, attracting worldwide attention.
In the face of the rising enthusiasm of the fashion consumption of the whole people, the rapid development of the fashion industry, and the rapid growth of the clothing brand, with the support of the China Garment Association and the China Textile Publishing House, the China Fashion Magazine sponsored by China Clothing Magazine The Apparel Brand Impact Summit Forum and the Most Market Potential Apparel Brand Awarding Ceremony was held at 14:30 on October 11th at the CHIC China Apparel Business Forum in Hall 3 of Shanghai Hongqiao National Convention and Exhibition Center.
Zhang Li, former vice president of China National Textile and Apparel Council, Jiao Pei, Secretary General of China National Garment Association, Zheng Weiliang, President of China Textile Publishing House, Dong Qingsong, Party Secretary of China Textile Press, and Yu Xiangqi, Director of Fashion Industry Service Center, Paris International Fashion Art Institute, Shanghai University , Chairman of the Think Tank Group / Famous Management Consultant / MBA Special Tutor of Peking University Guanghua School of Management / Fu Qiang, Peking University Entrepreneurship Training Camp, Xu Bo, Editor-in-Chief of China Textile News, Vice President of China Textile and Apparel Innovation Institute / China Cowboy Creative More than 150 people including industry leaders, experts and authoritative media, such as Zhang Zhijun, secretary-general of the design competition committee, visited the scene.
Jiao Pei, Secretary-General of China National Garment Association, said: "In recent years, with the improvement of consumer supply, the potential of mass consumption is being further explored. At the same time, along with the improvement of the overall operation quality of the industry, a number of high-quality products have emerged in the local apparel retail market. Independent brands, they innovate brand design, creativity, culture and service, continue to meet new consumer demand in terms of fashion aesthetics, taking functions, health and environmental protection, and are gradually closing the gap with internationally renowned brands. They are our textile powers. The backbone of the textile powerhouse, especially when it was designated as 'China Brand Day' on May 10 this year, the brand strategy was implemented as a national strategy, which is undoubtedly the development of Chinese brands and the promotion and development of Chinese clothing brands. Come to the best development opportunities."
Dong Qingsong, Party Secretary of China Textile Press, delivered a speech: "With the strong encouragement of the State Council, with the strong support of the China Garment Association, "China Apparel" magazine and the relevant national professional authorities have launched the "China Apparel Brand Impact Summit Forum". The award ceremony for the most market potential clothing brand was held here today. At the same time, it was hosted by China Textile Press and China Textile Newspaper, and was hosted by China Fashion magazine and Guangzhou Weijia Anda New Material Technology Co., Ltd. The 'China Cowboy Creative Design Competition' was officially launched at this time."
He also said that during the important period of China International Apparel and Fashion Expo, he will tell the story of Chinese brands; expect to analyze and summarize the characteristics and experience of leading brand enterprises through such targeted professional evaluation activities, and promote them in the whole industry. Other companies provide learning and reference, and play an active role in promoting the rapid development of industry brands. It is expected that the professional evaluation activities of clothing brands can affect the upstream and downstream industries, and ultimately realize the concept of coordination, green, open and shared development.
So, how do you improve fashion for clothing brands? In the face of changing new consumption and new markets, what are the important factors and trends in brand development? In this regard, Yu Xiangqi, director of the Fashion Industry Service Center of the Paris International Fashion Art Institute of Shanghai University, with the theme of “How to use the influential design innovation to lead the brand fashion improvementâ€, the chairman of the think tank group, the famous management consulting expert Fu Qiang The important factors of brand development and the analysis of the development trend of clothing brands have been wonderfully interpreted and shared.
Yu Xiangqi has wonderfully shared and interpreted designers, design management, fashion definition, brand management, fashion design and design thinking in the Internet age.
Fu Qiang has carried out in-depth analysis from the evolution of China's 100 years of China and China's 30 years of management, to the three changes in China's garment industry, to the business model of the industrial era, to the segmentation and positioning of apparel brand customers.
After many days of preparations, with the support of the China Garment Association and the China Textile Publishing House, the "China Apparel" joint authoritative professional team combed and summarized the development of the industry brand enterprises through the analysis of the various potential brand enterprises in the national apparel industry. Features and experience, selected the most market potential clothing brand awards.
Zheng Weiliang, President of China Textile Publishing House, announced the list of winners
Zheng Weiliang said that it is expected to play a positive role in the sustained and rapid development of the whole industry through such targeted professional activities.
Zhang Li, former vice president of China National Textile and Apparel Council, Jiao Pei, secretary general of China National Garment Association, and Zheng Weiliang, president of China Textile Publishing House, presented awards to the winners.
Dong Qingsong, secretary of the Party Committee of China Textile Publishing House, Li Yifang, editor-in-chief of China Fashion magazine, and Li Manxun, deputy director of China Fashion magazine, presented awards to the winners.
As the final event, the launching ceremony of the 2017 China Cowboy Creative Design Competition sponsored by China Textile Publishing House and China Textile Newspaper officially began. Zhang Li, former vice president of China National Textile and Apparel Council, Jiao Pei, Secretary General of China National Garment Association, Zheng Weiliang, President of China Textile Publishing House, Dong Qingsong, Party Secretary of China Textile Press, Xu Bo, Editor-in-Chief of China Textile News, China Textile and Apparel Innovation Research Vice President of the Academy, Zhang Zhijun, Secretary General of the China Cowboy Creative Design Competition Organizing Committee, Li Yifang, Editor-in-Chief of China Fashion Magazine, and Li Manxun, Vice President of China Fashion Magazine, participated in the launching ceremony.
This is a comprehensive breakthrough innovation competition with six innovations.
First, the competition organizes innovation: politics, learning, research, association, media, production, and online and offline. The second is the innovation of the competition: highlighting the cultural and creative leadership, focusing on the precise vertical segmentation market. The third is the competition training innovation: the combination of online and offline training, professional skills and Internet operations and promotion. The fourth is to promote innovation in the competition: to promote: "from the media, word of mouth." The fifth is the innovation of the combination of the rules of the competition and the Internet business model: this is a creative design competition that combines the deep use of business model innovation, the organization, training, promotion and implementation of the competition, especially the evaluation rules and awards, and the comprehensive introduction of the Internet platform business. The marketing model creates a multi-layered, three-dimensional, full coverage, and a hematopoietic channel that combines real interests with future values. Sixth is the innovation of the competition reward system: the combination of reality and the future, closely linked to real interests and create future value.
Attached:
Winners of the "Most Market Potential" Series
1. Won the “Most Market Potential†clothing brand in China
Beijing Xuelian Group Co., Ltd.: Flawless brand;
Beijing Xuelian Group Co., Ltd.: SLMETA brand;
Pathfinder Holdings Group Co., Ltd.: Pathfinder brand;
Beijing Yurui Clothing Co., Ltd.: Hao Rui brand;
Guangzhou Weijia Anda New Material Technology Co., Ltd.: the brand of denim;
Dongguan Mi Shi Weiye Clothing Co., Ltd.: Midanu brand;
Hangzhou Yubai Clothing Co., Ltd.: WHILTHY brand;
Beijing Zunran Trading Co., Ltd.: XUANPPIVE brand;
Fanxi Business (Beijing) Co., Ltd.: Very Fancy brand;
Fairchild Island Clothing (Shenzhen) Co., Ltd.: ISLAND KIDS & KIDS ISLE brand.
2. Won the “Most Market Potential†intelligent R&D application brand in China:
Zhuangji Group Co., Ltd.: Zhuangji Brand
Hansk Technology Development Co., Ltd.: HHL Technology
Shanghai Pinyi Information Technology Co., Ltd.: Pinyi Technology
3. Won the “Most Market Potential†fashion park in China:
Shanghai Huahui Fashion Fabric Engineering Development Co., Ltd.: Shanghai Fashion Valley
4. Won the “Most Market Potential†fabric brand in China:
Guangdong Caigen Technology Co., Ltd.: Vegetable Root
5. Won the “most market potential†intelligent platform in China:
Quanzhou Fashion DreamWorks Technology Co., Ltd.: Fashion DreamWorks
Hangzhou Mengzhichao Garment Co., Ltd.: Huafuyuan Personalized Custom App
6. Won the “most market potential†internet platform in China:
Global textile network
7. Won the “Most Market Potential†garment inspection agency in China:
Shenzhen Zhongfang Standard Inspection and Testing Co., Ltd.
Editor in charge: Xu Yuehua
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