Fabrics orders on April 22 perfect ending. The biggest highlight of the order fair is the design of custom fabrics, which are highly sought after and optimistic.
When talking about fabrics, what is your first impression? Is the warp and weft intertwined on the textile equipment, is the roll of cloth, or the scale production on the assembly line? If the Fabric can be related to "design", "fashion" and "customization", it will not subvert the thoughts in your heart.
Since March of this year, the new Shen linen fabric dream + switched to the busy mode: China International Fashion Week, Shanghai Fashion Week, and then to the fabric ordering meeting in the Xinshen linen village fabric library. From the release of linen fashion trends , to the release of new fabrics, to the purchaser's “anti-customer-oriented†decision-making fabric design, tailored to the needs. Fashion, innovation, design, these are the vocabulary of the terminal, and the dream of the new Shen linen fabric + play.
When the fabrics on the market are similar, it is difficult to meet the individual needs of the brands. The new Shen linen fabric dream + realized this, after doing the most unconventional one, the "design customization" as the key words of this year's trade fair.
"Do upstream fabric products, have a certain terminal of thinking." The new Group Chairman Li Jianfeng Shen believes that a single large fabric business, my product I say the time has gone, give full consideration to the needs of the end consumer It can avoid the isolation of fabrics and brands, brands and consumers.
Based on this idea, the Xinshen Linen Fabric Library has established four major areas: the trend trend area, the new product development area, the spot area and the sample area. Here, "design" becomes the core driving force. Designers and makers respond quickly to consumer demand, targeted customization is precise and efficient, and a large number of direct contact with the market brings new product development ideas, opens up trends and guides terminals. Therefore, the newest evaluation given by the new and old customers is that “the design is strong enough not to be the basic fabricâ€. Indeed, so carefully designed, even more than many end products.
Just as good ingredients are for the chef, good fabrics are the foundation of everything for the Home Textile brand. A mature brand will pursue its own style on the fabric, and must have a professional fabric R & D design team. The designed fabric not only presents the creativity of the later cutting, but also makes the user feel comfortable. The existence of the new Shen fabric library explores the infinite variety and possibilities of fabrics and is the best space for communicating upstream production and downstream demand.
For independent designers who don't have a large amount of fabrics, usually only a few meters are needed for each fabric, and a lot of them are needed. It is even rarer to understand their needs. The cooperation with them has also had a profound impact. In the communication, the inspiration of the makers' thinking is constantly being stimulated, and the understanding of the market is more and more extensive and profound, and the new production mode of multi-variety, small batch, short-cycle and fast delivery is promoted.
Li Jianfeng once gave an example: "Korean fabrics are very advantageous in China. Why? Because many of their fabrics are developed by auxiliary companies, with design thinking in them. Increasing costs in design is our concept. Very much need to learn and change."
Always thinking, always learning, the new Shen linen fabric dream + on the road of innovation in fabric design has made a head start. I look forward to the new application to bring surprises in the new model, looking forward to the changes brought about by domestic hemp.
denim, lining, shell fabric, Jaquard fabric, bonding fabric
Nanjing Intime Import and Export co., Ltd. , https://www.njireneintime.com