On May 28th, FAW Haima Fumeilai's seven-valued edition launch conference was held in Kunming Boao Hippocampus 4S store. The model has seven large spaces, which are quiet, comfortable, strong security and smart technology.
There are two models of Familia's seven value-for-money editions, which are manual value-for-money version and automatic value-for-money version. The price is 79,800 yuan and 96,800 yuan respectively. The combination of powerful products and more intimate prices will form a stronger competitiveness. It will strongly impact the domestic seven-seat family car market below 100,000.
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With the full liberalization of the second-child policy, the family's demographic structure is rapidly changing, and the demand for multi-population travel has begun to be released on a large scale. The seven-seat model that can satisfy the multi-person quality travel has begun to become a new growth point in the auto market. Among the seven models with their own brands, the MPVs are upgraded from the vans, or the SUVs with high center of gravity and poor handling and the third row are extremely tasteless. Both of them cannot satisfy the population with the elderly and children. High quality travel requirements for families. Therefore, based on the pure car platform, it has the comfort, safety and control of the car class, and has the advantages of large space for manned storage. The seven-seat multi-purpose sedan that can perfectly balance the family travel and business reception has become the current seven-seat multi-seat car. The ideal model for the functional car market.
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FAW Haima keenly captures the market segmentation demand and category differentiation trend of the car segment, implements the category focus strategy, and pioneered the “seven-seat multi-purpose car†segment, and launched the first seven seats suitable for multi-person family travel last year. Car - Familia's seven-seat version, Familia's seven-seat version is completely built in accordance with the car design concept, not only has the advantages of car comfort, handling, safety, etc., but also has the flexible and large space advantage of the 7-seat car. Nowadays, FAW Hippocampus has once again exerted its strength and promoted the seven premium editions of Familia. It aims to make car-class travel quality, more affordable price and rich configuration, so that more big families can enjoy the "micro-face upgrade MPV". Travel experience.
Seven long wheelbase and large space multi-person travel experience
A qualified car will always ensure that every family member in the car can sit spacious. The seven premium version of Familia has a 4750mm car length and a 1800mm car width, and the wheelbase is 2800mm, which is more than the 2750mm wheelbase of the Baojun 730. 50mm, the horizontal space and vertical space of the three rows of seats in the car are easy to use, the front and rear sliding distance of the second row of seats can reach 310mm, ensuring that the third row has sufficient leg and head space, put an end to the general The "third row of nightmares" of the seven-seat car gives each passenger their own exclusive space.
As a seven-seat multi-purpose sedan, Familia's seven-seat value-for-money version is very capable of responding to diverse travel scenes. Its seat space can achieve up to 60 combinations of changes, plus up to 1060 liters of car storage. The space of the object fully meets the diverse loading requirements; and the standard luggage rack can better expand the carrying capacity and meet the needs of the whole family.
Pure car pedigree for comfortable ride and precise control
The seven value-for-money version of Familia is based on the hippocampus platform. It has a pure car pedigree, and its car chassis is unmatched by the micro-face upgrade MPV. At the same time, the seven premium models of Familia are equipped with pre-Muffled, rear composite multi-link independent suspension and "sandwich" valve structure dampers for mid- to high-class cars, ensuring excellent ride comfort. I also achieved the perfect handling of its sedan class.
Compared with the MPV and SUV models, the car's seat is more comfortable and more suitable for long-term rides. It creates a exclusive car seat for the occupants in the first-class concept. The fabric is soft and comfortable to touch, and the filling material is soft and moderate. Strong, and the curve design of the seat fully considers the characteristics of the back line of the Chinese people. It fits very well and is not tired even if it is used for a long time. In addition, the vehicle is optimized for targeted NVH noise, with an idle noise of only 40 decibels, providing passengers with a comfortable and quiet experience comparable to mid- to high-class cars.
Car-class powerful safety technology to build a safe fortress for walking
For the whole family, safety is crucial. The seven premium version of Familia has powerful active and passive safety performance, which is far from the average micro-faceted MPV. Therefore, the seven-value version of Familia with car-class safety performance is more suitable for the whole family. It adopts 3H high-rigidity body design, and the frame is made up of 38 high-strength steels, accounting for 55.4%. The body is more solid and safe than most micro-faceted MPVs. The car has also undergone multiple simulated C-NCAP crash tests, achieving a high score of 56.93, far exceeding the five-star score line, comparable to the mobile steel fortress.
The safety configuration of the seven premium versions of Familia is far more than this. In order to better take care of the safety of the family on the car, it is also equipped with Bosch 9.1 version ESP electronic body stability system, TCS traction control system, BAS brake assist system, HAS ramp Starting assistance systems, etc., can help car owners to properly cope with unexpected situations encountered during driving, minimize the risk and maximize the safety of family members.
Car-class smart car technology creates a colorful car life
The seven-value technology version of Familia is designed according to the standards of the car. The intelligent and convenient technology configuration makes the family's travel happy and wonderful.
The automatic value-for-money model center console is equipped with an 8-inch large LCD screen, high-definition picture quality, sensitive touch, and equipped with multimedia audio and video entertainment system, can connect USB, external audio and video, SD card storage, Bluetooth connection function, realize audio and video playback It can add more fun to the whole family to travel with the car. In addition, the seven premium editions of Familia are also equipped with the EPB electronic parking system which is only available in mid- to high-class cars. The electronic control is more precise and the control is easier. It increases the convenience of driving and enhances the sense of quality of the whole vehicle. And a sense of technology.
The Familia brand has a good reputation and reputation in the sedan market, and the seven-seat version of Familia, based on the pure car platform, has the comfort, safety and handling of a traditional car, and has a powerful passenger storage capacity of a 7-seat car. It is the representative model that best fits the needs of China's seven-seat family car market. The listing of the seven premium editions of Familia is a further test of FAW Haima's seven-seat sedan market; such a fair price has also greatly reduced the threshold for the purchase of large-scale consumers, so that more families can enjoy the micro-face. MPV's incomparable sedan-class travel experience will undoubtedly greatly benefit the cultivation and demand cultivation of the seven-seat sedan market, laying a solid market foundation for the later launch of a seven-seat car that can better satisfy the quality of the big family.
The Chinese car market is huge, and there are huge categories of innovation opportunities. The Familia brand will have a lot to offer by tapping into the blue ocean of the seven-seat sedan segment. It is believed that with the launch of seven premium-value versions of Familia and the launch of the new Familia seven-seat multi-purpose sedan, the more beautiful Familia boutique family will provide better quality travel services for thousands of home users in China. .
(Editor: HN666)
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