On March 16th, "You Nanshan Textile 20-year Elite Media Exchange Conference" was held in Shanghai. Chairman of Shandong Nanshan Textile & Garment Co., Ltd. (hereinafter referred to as “Nanshan Textile Apparel Companyâ€) Zhao Liang, General Manager Sun Zhenke, General Manager of Nanshan Textile Apparel Co., Ltd. Cao Xiaoru, Director of R&D Center Liu Gangzhong, “Textile and Apparel Weekly†Magazine Executive vice president and editor-in-chief Xu Feng attended the meeting and met with nearly 20 industry media to discuss the current and future of the Chinese textile and garment industry.
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In view of Nanshan Textile Apparel's advantages in the entire industry chain and international distribution, Zhao Liang stated that in order to pursue excellent quality, Nanshan Textile adheres to a 20-year full-industrial chain development model covering high quality wool supply and combed tops from Australian pastures. Processed spinning, weaving, dyeing, and finishing spinning systems; clothing systems that cover the development, production, marketing, and service of complete products from fabrics to high-grade ready-to-wear garments; complete yarn preparation systems, fast response systems for order delivery, and Customers provide one-stop efficient service.
Shandong Nanshan Textile Clothing Co., Ltd. Chairman Zhao Liang
In addition to the advantages of the entire industry chain, Nanshan Textile Apparel Company also has a complete product R&D, design, and quality assurance system, including national laboratories. It has established career wear research institutes with well-known textile and clothing academies such as Beijing Institute of Clothing and Donghua University. , Wool Textile Research Institute, product R&D centers established in Milan, Italy, New York, and Los Angeles, USA; teams of process technology experts from Italy, Japan, UK, and the United States, in cooperation with the International Wool Bureau, established the WDC Innovation Center (WDC). Created to provide Nanshan textile apparel with the most advanced international technical support and quality assurance.
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The twenty-year milestone is not the end but a new beginning for Nanshan. “When you are in danger, thinking is prepared. If you want to develop better, you must keep up with the situation and constantly surpass the new one.†The future development direction of Nanshan will be transformed from a traditional production and processing enterprise to a global brand-oriented textile and apparel company, said Zhao Liang.
In the future, Nanshan Textile Apparel will further enhance the level of production intelligence and informatization, realize reduction in staff and increase efficiency, make full use of the advantages of the Italian design team, increase the research and development of high value-added products, and focus on high-precision products to better upgrade the brand; At the same time, it reduced the proportion of OEM OEMs and fully exerted the original design of advanced custom brands and business wear brands.
With the change of consumer outlook, consumers in the information age have paid more attention to experiential consumption. For advanced customization, Cao Yuru said: "Based on the cooperation of the upstream and downstream industries, through the optimization and integration of R&D, technology, and data information, Nanshan Textile Apparel uses Internet technology to reflect true fabrics through the original electronic virtual prototype. , And then docking with the clothing 3D system, the designer's thinking through the electronic model simulation in advance, after the customer's satisfaction can quickly produce, to meet the clothing personalized customization needs."
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In addition to building an internationalized clothing brand, the internationalization of Nanshan textile apparel is also on the agenda. According to reports, while domestically developing automated, intelligent high-end production capacity, Nanshan Textile Apparel has plans to build a plant in Indonesia, to meet the needs of low-end customers and surrounding markets in Southeast Asia by enjoying lower labor costs and preferential taxation policies. Not only in Southeast Asia, Nanshan Textile Apparel will gradually improve its brand, design, R&D, and sales channels by virtue of its strong full-industry chain, and will use the national “Belt and Road†development strategy to reach more countries to take root and further improve Nanshan Textile. Globalization layout.
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Zhao Liang firmly stated in the summary: “Nanshan Textile has already gone through the first 20 years. In the future, we will build a '100-year Nanshan' as our goal and contribute new strength to the country’s economic construction. We will realize China’s 'two hundred years' More responsibilities and greater contributions in the target process."
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