Pietro Ferragina, Italian fashion designer. Born in the 1960s, he has worked in the fashion industry for nearly 30 years. As a senior designer, Prada and NeilBarret co-lead PRADA's men's collections, and served as a series of designers and creative owners in international fashion brands such as Giorigio Armani, Versace, Roberto Cavalli, and Max Mara.
More than 20 years ago, with the longing for the mysterious oriental culture, Pietro came to China and since then has formed a "indissoluble bond" with this eastern country. After many years, Pietro returned to his hometown and continued his fashion design work in China, hoping to inject his own inspiration and wisdom into the Chinese clothing industry. For more than a decade, he has worked with Chinese apparel companies and suppliers to design and display clothing for major international exhibitions such as the G20 Summit, APEC Conference and Shanghai World Expo.
Last winter, broadcast: Broadcasting to meet Pietro, invited him to be the creative director. Starting from the autumn and winter 2017 goods, Pietro will personally provide creative guidance. In the latest 2017 broadcast: broadcast autumn new product ordering conference, Pietro visited the scene and announced the design theme of this season - "clothing and clothing", we also had the opportunity to have an in-depth dialogue with them.
Q1. We understand that you have more than 30 years of experience in the fashion industry, and now it is the fifth year of development in China. What is the earliest opportunity for you to choose to come to China? What is China most attractive to you?
P: I chose oriental art and culture during my university years and I was deeply fascinated by China's profound and profound culture. The topic of the paper at that time was "Chinese Culture History and Fashion." I have been to China more than 20 years ago and have left me with unforgettable memories. Probably a favorite of Chinese culture, let me choose to come here again. Everyone thought that I was crazy, but today everyone believes that I am right.
Q2. How do you relate to broadcasting: broadcast? Why did you choose to come to the card?
P: Honestly, I was a broadcaster I met last year. At that time, several headhunters recommended a number of brands to me, but in the end I chose to broadcast. It is because of the self-conscious life aesthetics conveyed by the broadcast, which is also in line with my attitude towards life.
Q3. Everyone has a different understanding of fashion. What is your definition of fashion? What is your favorite designer/design style? Can you share your favorite brand?
P: I don't think fashion is a follow-up. Blindly pursues fashion. It should not be a solid understanding and definition, but our style and attitude towards life. I personally appreciate Gianni Versace, a very creative and pioneering designer. I also like the two brands Armani and YOJI, both elegant and rebellious.
Q4. There are more and more women's wear brands on the market. How do you find a balance between the designer's independent ideas and market demand in the face of such fierce market competition?
P: I have been working in the fashion circle for more than 30 years. What I care about most is what people around us and people on the street wear. I need to understand the needs of the market but at the same time design a fashion with a scent.
Q5. For designers, the most eager is the constant inspiration. In your daily life, how do you find inspiration for creation and implement inspiration into design?
P: I usually like to walk on the street to see the passers-by, get inspiration from everyone's wear.
Q6. Some people say that clothing is the art of life. Do you agree with this sentence? As a fashion designer, what kind of information and attitude do you want to convey through clothing?
P: I very much agree that clothing is the art of living. I want to pass on a very free lifestyle, every woman can live free and have the confidence to dress herself up.
Q7. The theme of this fall is “clothing and book entryâ€. Can you talk about the source of inspiration? And how does it reflect the literary characteristics of the broadcast from the design?
P: The inspiration for the fall of 17 is from a book, which makes me feel that there is a wonderful spark between books and clothing. At the same time, I think broadcasting: Broadcasting this 18-year brand history is like a book. This book is very rich in content, and the more it looks, the more flavor it has. So the designer added the details of the book to the design of this season, and the women who hope to wear the same have the same flavor as the book.
Q8. What is the main reason for the autumn apparel fabric? In the selection of fabrics, how to balance between warmth and design?
P: This season's clothing will be based on organic and comfortable fabrics. We have selected materials containing cotton, cashmere, wool, satin and other ingredients to ensure comfort and warmth while taking into account fashion and design. The color of the clothing is very soft and the sense of quality is also very strong.
Q9. Compared with the previous season, is there any innovative design technique or production process in this season? What are the characteristics or breakthroughs in collocation?
P: This season's breakthrough is very big. We have adopted a lot of mashups and also used many special techniques to make the brand style break the age limit. From the autumn and winter of the 17th, broadcast: broadcast will be brand new, change. I hope that everyone can pay more attention to the future products, and will definitely bring you many surprises.
Q10. broadcast: Broadcast has been insisting on the original intention of a literary women's brand. As the creative director of the brand, how do you position the broadcast in the future? In your mind, wearing a broadcast: What kind of people will be broadcast? What is the outlook for the future of the brand?
P: In fact, I don't need to reposition the broadcast: broadcast, because the broadcast has a strong style and brand DNA. Women who broadcast have no age limit. They are literary, fashionable, intelligent, and a group of people who pursue a free life. In recent years, China's fashion industry has been undergoing changes and growth. I hope to lead the market to find our market and go further and become an international brand with profound cultural heritage. Because broadcasting is very popular and willing to cultivate a lot of young designers and respect their design style, it is very rare.
After the interview, Pietro also revealed some of his design manuscripts to us. In the fluent lines, it is not difficult to see his own aesthetic view of women's wearing - self-confidence, elegance, independence and calmness.
Autumn 2017, broadcast: Broadcasting will be presented to the world in a new attitude. This season, with the theme of “clothing and clothingâ€, on the basis of the style of the previous urban art, the details of the book are added to the design, adding a bit of intellectual and elegant atmosphere to the clothing, and subdividing Five styles of culture, deconstruction, leisure, daily sport, and relout. Choose organic and comfortable fabrics, while adding cotton, cashmere, wool, satin and other ingredients, compared to the season to increase the level and texture of the clothing.
According to different matching needs, the designer also does his homework in the development and design of accessories. A hat, a handbag, a necklace, and a pair of shoes can add a lot to the overall look.
With a season of hard work, change your heart and heart. In the fall of 2017, Pietro Ferragina will work with you to witness a new broadcast: broadcast.
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