Donghua University Vocational Service Research Institute released on 2018 China professional service trends

The concept of professional wear has changed from "work clothes" to a part of the company's visual image, expressing the company's business philosophy and cultural aesthetics. At the same time, professional clothing design is a branch of fashion design, and has a close relationship with fashion. Taking into account the characteristics of fashion and corporate culture, it has become the core idea of ​​contemporary professional clothing design.

Donghua University Vocational Service Research Institute is the first professional research base in the field of professional service in domestic universities. It is aimed at finance, aviation, transportation, schools, hotels, restaurants, property, express transportation, hospitals, fire fighting, large-scale activities and other industries. Develop vocational service culture research and design services. In 2018, the trend of China's professional clothing was developed by the Institute of Vocational Clothing of Donghua University. The trend report was developed based on the aesthetics of the times and industry culture. It can be used as the program and key points for the design and development of professional clothing.

Different from previous trend reports, this trend of professional clothing focuses on practicality, comprehension and convenience, focusing on finance, education, catering, aviation, entertainment, transportation, hospitality and others. The service industry, compared with the trend of fashion trends and industry culture analysis, this trend through the adjustment of trend structure and content, will be "light luxury", "tourist", "self-fantasy", "art style The four major themes and their design points correspond to the above-mentioned industries, and directly serve the uniform design of the above eight industries.

The four themes of “light luxury and elegant fun”, “tour artist”, “self-madness” and “artistic style” have brought together the mainstream design trends and industry trends in China today, from the perspectives of socio-economic, political, cultural and technological. The influence of social background on the fashion popularity of professional clothing, and finally presented in the characteristics of story, artistry and operability.

The light and elegant theme will give a low-key fashion element with a retro charm, the contradiction between the extremely complex and minimalist style, the combination of quaint dignity and emerging crafts, the fusion of nostalgic art and fashion creativity. Through the combination of retro culture and today's workplace lifestyle, it creates a workplace with a light and elegant attitude. The theme focuses on the design of the financial, education, aviation, and hospitality industries.

The theme of the recreation artist focuses on the application of comfortable and durable fabrics, with a simple and natural hard-core appearance and casual and intimate modern country style features. The segment dyed fabric with natural rich texture vision is the characteristic design of the theme. Through the relaxed and humorous design method, it creates a romantic feeling of returning to the entertainer, reflecting the relaxed and pleasant emotional atmosphere of the service industry and leisure entertainment industry.

The theme of self-fantasy provides a four-dimensional space for psychedelic and imaginative urban life. The theme creates avant-garde, creative and personalized entertainment for the entertainment industry through fun graphic patterns, mash-up design and grotesque creative ideas. Professional clothing.

The theme of science and art emphasizes the perfect combination of flexible art and rigid technology, and gives the spirituality of art to the digital and intelligent design of absolute rationality. The theme focuses on the design guidance for future styles and sportswear, providing a specific design analysis for the transportation industry.

The Institute of Professional Wear of Donghua University will release this trend at the Shanghai International Professional Wear Expo from April 20th to 22nd, 2017. Through the interpretation of the popular trend of 2018 professional clothing and the interpretation of typical design cases, the aim is to guide the professional service industry. Better research and development of uniform products, integrating industry culture and fashion quality design, and comprehensively improve the visual image of the company's clothing.

Lining Fabric

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