As the largest gathering place for cashmere industry in the country, Qinghe distributes 40% of the world’s cashmere and 60% of the country’s cashmere, with an output value of RMB 20 billion. Qinghe, which is known as the “Cashmere Capital of Chinaâ€, is now making its debut in the industrial upgrading – Fashion Street, Modern Lady Sculpture, Cashmere Design Center, Cashmere Fashion Hall, highlighting the fashion elements; Cashmere Fashion Release, Cashmere Fashion Exhibition, to create a national cashmere fashion publishing center; e-commerce business park, Qingliangjiang Ecological Park, to create a livable environment, suitable for business and tourism environment.
“Based on cashmere and fashion as the soul, experience the charm of the brand culture of Qinghe Cashmere, Qinghe is accelerating the creation of China's first cashmere town.†Sun Lianling, director of the management committee of Qinghe Cashmere Products Market, said that the quality of cashmere industry must be improved. The transformation of quantity to quality calls for the influence of regional brands. By building a platform for the integration of city and city people, the brand, technology and fashion are used to stimulate the maximum value of the cashmere industry.
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Focusing on the modern and open and characteristic towns that integrate production and development, Qinghe County invests 2.6 billion yuan to build 3 square kilometers of cashmere towns within three years, and construct two characteristic streets and business districts of Culture Street and Fengqing Street, and electronics. Business startup area, leisure area, warehouse logistics area, expansion area, and other five major sections.
“At present, the construction of the main project of the first phase of the e-commerce industrial park has been completed. The second phase of the project is under construction. It is expected to be put into use in October next year.†Deputy Director of the Management Committee of Qinghe Cashmere Products Market Chun Yu said that the investment in the 80 million yuan Qingliangjiang Ecological Park upgrade project has been launched, and strive to build a star leisure resort. “From the initial cashmere processing plant to the big shopping mall, we must show fashion in the future.†Sun Lianjiang said that the cashmere town is promoting the development of the cashmere industry towards fashion, branding, and experience, and creating a full-scale industrial chain business.
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Closely linked to the characteristics of the industry, strive to "special and strong, fine and beautiful", cashmere small town with new ideas, new mechanisms, new carriers to promote industrial agglomeration, industrial innovation and industrial upgrading. "By 2019, we will achieve an annual new business income of 5 billion yuan, 500 new market players annually, and 500,000 visitors annually.
Cashmere Town is relying on the existing cashmere products market, and strive to build it into a set of "brand display, tourism shopping, e-commerce operators" as one, pulling the cashmere industry transformation and upgrading of the high platform.
The town planning area is determined to be 3 square kilometers, with one vertical and one horizontal and two roads as the main axes, creating two characteristic streets of Culture Street and Style Street, building a business district, cashmere e-commerce venture area, leisure area, warehouse logistics area, and expansion area. Five plates. To achieve the following specific goals: - The industry has obvious advantages in agglomeration, creating a full-scale industrial chain operation with high-end cashmere weaving, branded cashmere sales, quality cashmere experience, and fashionable cashmere culture, with 500 new market players each year.
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Obvious advantages of industrial innovation, the establishment of government-led, enterprise participation in the cashmere industry innovation fund; the establishment of public entrepreneurship, innovation of the "double-creation base"; to create brand incubation, innovative design, textile material development, cashmere culture display, fashion trends , Internet entrepreneurship, etc. as the main industrial upgrading platform.
The town has obvious comprehensive advantages, becoming the most influential domestic cashmere raw material price formation center, production and weaving center for cashmere products, publishing center for popular trends, and cashmere culture exhibition center, and gathering places and innovation bases for various types of cashmere industry.
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