Google uses mobile phones to collect lifestyle information to design personalized clothing for you.

Smartphones are omnipotent, and perhaps the next fashion week, the hottest designer will be the phone in the hands of consumers.

According to the US technology news website Mashable, Iverevel, the digital clothing department of the well-known clothing company H£¦M Group, will cooperate with Google (microblogging) on ​​a project called “Data Costing” (Data_Dress). In the future, a piece of software in the user's mobile phone will collect various personal data, and the manufacturer and software will collaborate and will customize the clothing according to the data.

The relevant person in charge of this project said that through data technology, fashion design will enter a personalized era, which will change the fashion industry. The clothing designed according to this will be in line with the consumer's environment and lifestyle.

It is said that the mobile phone software in the project is very easy to use. It uses the Snapshot development interface of Google Android system to collect some information of mobile phone users, such as geographical location, daily activities (walking, sitting, running), etc. Weather conditions.

Through a week of continuous observation, the software will master the user's detailed lifestyle and design a unique outfit. Clothing will be personalized in many ways, such as patterns, fabrics and so on. Users can choose whether to buy.

It is reported that this software is still in the testing stage, and has been invited to the industry for trial use. The software is expected to go online in the second half of the year.