With dreams as horses, "wearing" Africa

Ponuma's Bag Holland Spring/Summer 2017 New Release

Recently, the Pomme de terre brand of Jiangnan Buyi Group launched a new series of spring/summer 2017, creating a series of “daydreams” that can be worn on the teenagers with abstract African elements.

The daydream in others' eyes may seem small, but it is the beginning of all greatness. This kind of daydream, primitive, crazy, like a vacuum and secretive African continent, the process of its manufacture is even more precious for young people. 17 In the spring and summer, the designers of Pomme de terre (bags of Pengma) used the abstract African elements to recreate the primitive, mysterious, free, and uncertain continents of the youngsters' subconscious. This new product has selected a large number of African motifs and totems for deconstruction. Complex African elements such as embroidery and collage have been used in knitted sweaters, suit jackets, and T-shirts. After deconstruction, patterns, totems, portraits, slogan, and abstract embroidery appear from time to time, throughout the 17th Spring and Summer shipment period, reflecting the designer's unique African continent.

"The brand's design prototype, 'Pengma', is an 11-year-old boy who, like most of his peers, is in a period of self-exploration and semi-autonomous period. They go with sex, ghosts, and horses." 17 Spring and Summer, Pomme The designers of de terre (bag poems in Punta) took young people as crazy daydreams and interpreted them with primitive, mysterious, free, and uncertain African elements to dream for this group of teenagers.

This season's new products, the brand uses a highly-designed knit pattern, print collage and embroidery craft to create a juvenile image with unlimited possibilities. Comfortable fabrics with sophisticated draping structure create a comfortable, soft and voluminous everyday experience for teenagers. The well-functioning single items such as the large-profile sports sweaters and the retro-styled knitwear greatly expand the use of Ponma products.

In addition, this season's cowboy series also fully reflects the imagination of designers. Most of the materials are from Japan's long-established denim factory. With its sophisticated manufacturing process, the cowboy series of Ponna smartly avoids the stiff and dull appearance and maintains its consistent, comfortable and casual light cowboy style. Its different post-washing treatment processes make the garments show a changing blue color and a rich bamboo pattern, which makes the denim series unique in appearance and comfortable to wear.

Every child who wears Pomme de terre (Pomona's Bagel) is a friend of Pengma. They are children of casual sex, ghost horses, and yuppies. They are children of another family; they have a naive innocence. And self-confidence, there is also a "daydream" that can be worn on the body.

About Pomme Bags

Pomme de terre (Pomon's Bagel) is a clothing brand launched by Jiangnan Buyi Group in June 2016. The primary customers of the brand are primary school- junior high school juniors.

The brand's design is based on the boy's image and it also applies to handsome girls. The brand is based on an 11-year-old boy named “Pengma” and designed to show a casual young man/girl image for teenagers and their parents. Unique design positioning and crowd positioning make up for the vacancy of the “young designer brand” market. Combining the characteristics of consumers in this age group, the brand designers will artistically present the memorable details in the daily life to fashionable and easy-to-wear clothes, and use comfortable design language to give every young person comfort and confidence. The design focuses on the texture and detail of the material, focuses on the deep interaction with the wearer, and does not blindly pursue popular and popular culture. Pomme de terre (Pomon's pocket pouch) uses a non-standardized visual presentation to convey a new way for parents to communicate with parents. It also awakens teenagers to live a good life with innocent ghosts.