DEBRAND has a non-brand concept. The style is mainly based on the cross-domain cooperation of well-known contemporary artists, integrating the concept of trend and art, and creating a trend of self-style. The dominator who conveys self-worth is himself. No one can help other people label it. Because his own brand needs to be created by himself, through this idea, young people are encouraged to create self-worth, to be self-really, to pursue their dreams, and to pursue self-realization. .
Have you heard of the strongest tide brand on the ground?
Blending such design elements
So bold
It's so wonderful
Super impact design elements
Oracle - Reinterpretation of Chinese hieroglyphs to be a powerful new vocabulary
Blue and White Porcelain - Beautifully decorated with unique Asian imagery, giving fluid aesthetics to the body
Ink and Wash - the fusion of poetry, painting, painting and artistic conception of national treasures, perfect integration of modern trends and traditional classics
Animal power - insist on admiring natural forces and show strong self-confidence
concept of design
[Self-exploration, defeating the unknown fear] By reinterpreting the ancient divination elements (Book of Changes, Bagua, and Bone) and presenting various possibilities for quest for self-exploration, the mysterious pattern that seems to dominate the future, with the basic black-and-white tones, can be easily revealed. A low-key, soul-conscious fashion attitude puts DEBRAN D on its own hands.
Main Series 1 - I Ching
The order of all things in heaven and earth can be seen clearly in the image, and the most common meanings and phenomena are heaven, Ze, fire, thunder, wind, water, mountains, and land.
Everyone wants to dominate themselves, and through simple lines, they are able to demonstrate the virtuous style.
Main Series 2 - Lucky Bone
The heritage of Chinese history, memorabilia or divination are often used to represent the trajectory of religion and culture and to explore opportunities for the future.
Draw out the special bone totem, explore the unknown longing, and sculpt your own fortunes.
Self-exploration series - lucky bone cap T
Main Series 3 - Love Tai Chi
"Yi Chuan" is easy to have Tai Chi. It is a student of two instruments, two students and four students, and four elephants and eight gossip. It is the origin of the original order of the universe.
Taiji, which symbolizes the original order, has become a fun and fashionable style with love, and it has turned the autumn fashion.
LOGO X Oracle
Oracle, which embodies the spirit of DEBRAN D, combines cleverly and avant-gardely with LOGO motifs, confident in Style.
The fusion of classic and new ideas, retro and modern collisions. Not only retains the elegance of Chinese classical culture, but also boldly cooperates with art/anime/celebrity cross-border, subverting imagination, respectively, and “Old Master/Wang Ze, Egyptian Cat/Angela, Blue and White Porcelain/Deng Zhuai, Cai Kangyong, invincible Iron King Kong/Ningjing Hao , Cherry Chibi Maruko" and other well-known IP and artists in cooperation, with modern elements to DEBRAND clothing with a modern sense, a static one, a new one, reflecting the charm of fashion trends.
DEBRAND integrates bold designs and cultural symbols with Chinese characteristics to bring a different visual experience and convey a unique trend concept.
Who created the tide brand
DEBRAND was founded in 2013 by the creative talent Wu Kequn. It inherits the vision of making Chinese culture trends more profound and spreads from Taiwan to the Greater China market.
Following the successful opening of the first Chinese store in Taipei’s Xi’an Town in July this year, Wu Kequn pursued the victory and joined hands with its own fashion brand DEBRAND to settle in Shanghai IAPM, becoming the new coordinates for Shanghai fashion shopping.
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