Lanxi remodeling brand three transformations to lead the industry chain

In the first quarter of this year, the output value of Lanxi Textile Industry was 6.52 billion yuan, an increase of 7.9%; the total profit was 150 million yuan, an increase of 29.4%. Not only that, a few local banks and 35 textile companies recently reached a total of 1.86 billion yuan of credit funds cooperation intention.

Wang Lanzhi's "Lanting Preface", which is made of jacquard technology, has a strong sense of three-dimensionality and is extremely fine. The charm of calligraphy is vividly displayed. This is the "pattern" that Lanxi old textile man Qian Daoming has changed on ordinary cloth - personalized custom wall covering.

“Customers provide high-definition samples, whether they are calligraphy or photos, we can weave them into wall coverings, and even with close contact, we can stand up to scrutiny.” Qian Daoming is confident in his wall covering, “You can imitate my equipment. However, in the absence of three or four years, I will not be able to weave my wall covering. "There are many domestic companies that make wall coverings, but like them, they can provide high-quality, personalized wall covering services. "There should be few domestic ones." His wall covering has a warp and weft density of 120 to 130 yarns per centimeter, while ordinary textiles have a warp and weft density of about 70 per centimeter, which means that the "pixel" is nearly four times higher.

"Before the denim of Lanxi, the wall was fragrant outside the wall, and the export volume was huge. Now foreign manufacturers are looking for denim, and they are all looking for the brand of Lanxi." Tong Yongsheng, director of Lanxi City Economic and Information Bureau, said that since 1994, the first Lanxi Since the birth of denim production enterprises, the industry has developed rapidly. The output of 8 major denim enterprises reached 350 million meters in 2015, with an output value of 4 billion yuan. According to data provided by the Provincial Textile Industry Association, the annual output of Lanxi denim accounts for 65% of the province and one-seventh of the country.

In the workshop of Zhejiang Jinsuo Textile Co., Ltd., a bundle of cotton thread, in the rumble of the machines of the "Bijiale GT-MAX" denim fabric weaving equipment, through the process of weaving, dyeing, pre-shrinking, etc. Become a high-end denim fabric. Originally, these fabrics will be packaged and shipped to garment companies around the world, but today their journey in Lanxi is not over.

Some of these fabrics were directly promoted to the corporate clothing workshop. "This is our export of ready-to-wear." Tong Fuyong, the chairman of the company, picked up a dark blue denim jacket and opened the curtain. 18 years ago, Zhejiang Jinsuo Textile started from several woven fabric machines and gradually upgraded to a company integrating dyeing and weaving, thus achieving the first transformation and upgrading. In 2008, the company began its second transformation and upgrade, using Produced denim fabric OEM production of garment exports; in 2012, the company began to implement the third transformation of the creation of independent clothing brands, registered clothing trademarks, and developed independent brand clothing.

“The third transformation has increased the added value of enterprises by more than 20%. The company is also preparing to set up overseas branches while entering the domestic market, and enters the American denim market.” Tong Fuyong said that the three transformations and upgrades of the company are three times for the industrial chain. The extension has opened up the international market for the products. “The entire group company has sales of 1.5 billion yuan in 2015, and the products are exported to more than 50 countries and regions, and the supply is in short supply.”

In recent years, Lanxi fabric enterprises have continuously innovated, and the products have developed from a single cotton elastic to color cloth, industrial fabrics and functional fabrics. Lanxi is responsible for supporting the textile industry in technical reform, science and technology and other financial funds totaling nearly 30 million yuan each year; has successively signed cooperation agreements with the eight major textile research institutions in China to establish a technology research center of Zhejiang University of Technology. Up to now, there are 74 new scientific and technological projects in the textile industry, 3 new innovative enterprises, more than 20 technology (R&D) centers at all levels, more than 20 technology-based enterprises, and 238 patents, including inventions. 4 patents, nearly 10,000 new products were developed, and the output value of new industrial products above designated size reached 25.91%.

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