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2016 Shenzhen International Underwear Brands Exhibition Interview with Wang Xiaojie, general manager of bamboo clothing
May 5-7, 2016, bamboo ecological costumes debut in 2016 Shenzhen International Underwear Fair, as the Shenzhen Underwear Exhibition veteran "guests", each appearance will give the audience a surprise. In this exhibition, Tianyu 2016 autumn and winter new products will be combined with underwear show, attracted from all over the country joined the new and old agents. Outside the exhibition hall to shake the gift sent to the activities of the audience passing can not help but stop to participate, even to interview Xiaobian can not help but come forward to explore the exhibition hall is very lively. China Beauty Network interviewed to Tianzhu, general manager of ecological apparel Wang Xiaojie, for our detailed development of bamboo and 2016 autumn and winter new watch club.
Beauty Network Reporter: Hello, General Wang, first introduce yourself to introduce it
Wang: Hello everyone, Shenzhen Tianzhu Ecological Garments Co., Ltd. Hello to you, I am the head of Shenzhen Tianzhu Garments Co., Ltd. Wang Xiaojie, in this spring season, I wish you all the best in spring, happy every day.
Beauty Network Reporter: This is the number of bamboo participate in the show? What is the difference with the past?
Wang total: This is our third time to participate in Shenzhen International Underwear Fair, it should be said that each time there are big differences, see each business are thinking about their own development road and the direction of progress, for us, it is also a study and re-departure Opportunity.
Beauty Network Reporter: You should not personally participate in the design of the product, and the designer's philosophy there should be differences, then how do you make the market audience and designer inspiration to make adjustments?
Wang: Yes, I am sure to participate in a product design of our company, I believe every company will have such a problem, that is, the company's leader with the designer team and the market between the three and so different A structural problem, then as a matter of mine, I must not only grasp the cultural connotations of the company's products consistently, but also adapt to the consumer psychology of constant innovation and change, and also respect the designer's creative impulse Although we sometimes do have a fiercely thought-provoking battle for the market, we have a heated discussion even for each shipment. But our common philosophy is the same, that is, market-oriented, people-oriented, all our products are for consumers, consumers are our God, all our thinking is that they serve , We just do a brand leader just fine.
Beauty Network Reporter: Internet e-commerce continued impact on many companies are very much affected, then our brand has made its influence?
Mr. Wang: The continuous development of e-commerce has greatly impacted our brand and even affected one of our development ideas to some extent. The pressure is particularly great for us and the pressure for participation and non-participation is particularly large. Do not participate in the inevitable development of their own space is compressed, participation, then our product pressure, financial pressure, inventory pressure, and even to build a professional e-commerce team, management team such a pressure, so to us Say it is a daunting task. Take a simple example, in fact, nothing more than two kinds of business model is the marketing model, either online and offline the same price with the same sales, or is a different online and offline product structure. So if you are the same price with the models, regardless of the kind of consumption patterns for us, there is a huge financial pressure, because you are sure to expand the variety of products to increase inventory, and for our business flow of money is one of us Lifeline, so that this is indeed an arduous test for us and a problem that must be faced with thinking.
Beauty Network Reporter: In the future marketing model, you are more inclined to what kind of channels?
Wang: For me personally, if fish and bear's paw are incompatible, I personally tend to sell offline entities, because our brand is based on culture as the main line, we not only provide consumers with a A simple product, we are selling a different way of life, a low-carbon environmentally friendly and healthy way of life, only into the natural life of the bamboo hall to see some of our cultural characteristics of some products to feel To his real choice is a healthy way of life.
Beauty Network Reporter: In the face of coming franchisees, our company will give what kind of preferential policies and support it?
Wang: Our exhibition is combined with the 2016 autumn and winter products to watch will come together to do, and this time we have indeed invited a large number of all over the country joined and acting as clients, and we also introduced the most powerful ever joined Policy, for example, the contract signing agent at the scene to join the customer, we will send tickets, round-trip air tickets, as well as the store's full range of container decoration support, as well as series of preferential prices, while some new and old customers as long as the scene , To participate in cooperation and negotiation, we will have a series of preferential policies to support, while providing free food, so this support is unprecedented.
Beauty Network Reporter: Then this time we exhibitors, we design concept of the exhibition hall is like? What kind of experience would like to give customers?
Wang: Our design is still based on bamboo culture as the main cultural connotation of the entire pavilion's line design simple and generous, go to Fanzhuo Jane, so that every one into our pavilion audience feel go home feeling, A sense of zero-distance deja vu, and then our products throughout the exhibition hall are combined with this design, echo each other to convey the concept of low-carbon green, healthy living.
Beauty Network Reporter: Tianzhu brand has been using natural bamboo fiber-based fabrics, then what are the characteristics of our fabrics do, but also tell us about it.
Wang: Well, first of all, our group company is a large-scale state-owned enterprise that produces textile raw materials. Among the many textile raw materials, bamboo fiber is a patented product with independent intellectual property rights and has won many national Technology Innovation Award. One of the biggest advantages of fabric made from textile raw material made of bamboo fiber is moisture absorption, antibacterial and bacteriostasis, and at the same time, it has a soft and slippery anti-ultraviolet function which is a kind of functional textile material.
Beauty Network Reporter: We are still exhibitors at the scene 2016 autumn and winter new watch tournament, that in the field can order it? Is it based on the national model of dealer development?
Wang: Yes, we are all coming from all over the country and from agents all over the country. And we encourage them to actively sign on the spot and put forward their opinions and demands on our new season's products. We should say that Visits will be combined with the international station underwear, but also our study of the national market communication, but also for our future product promotion to the country have a good opportunity to learn and learn.
Beauty Network Reporter: That interview at the end, Wang talk to us about our brand three to five years of development planning it
Wang: It should be the company since its establishment in 2008 from the date of nearly six or seven years of hard work and cooperation, we have already opened up their own market in Guangdong situation, and continue to accumulate their own strength and competitiveness, the future of the three By five years, we hope to push our products to a broader market in the Mainland, especially in Jiangsu and Zhejiang provinces. It is a direction for our future. We hope that our brand and one of our products will promote healthy, environment-friendly and low-carbon life Value concept to promote more consumers.
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