Yi Jialin Creative Design Director Amy Brings Original IKALI Five Princesses to Shanghai Fashion Week

Overseas distributors attend Yi Jialin conference

Guests attend Yi Jialin conference

Mama Chaotong attended the conference

On the afternoon of April 15, 2016, Amy Amy, the creative design director of Yijialin Brand, debuted at Shanghai Fashion Week and performed the theme “Princess Drives” at the “Feng Shang New Forces” Show in the Autumn/Winter Shanghai Fashion Week 800 Show. New product release. The China Garment Association, Shanghai Fashion Industry Association leaders, fashion hot moms, magic boy, and nearly 400 people from domestic and overseas distributors and media attended the conference.

Amy Amy, a Swedish Chinese who is now the creative design director of Shanghai Yijialin Brand Development Co., Ltd., was invited to join the Yijialin team and created the image of IKALI Five Princesses for “Jilin” children’s wear. These IKALI princesses are based on the members of the five-nation royal family of the Nordic countries. According to their different experiences, they created and designed a unique image of the five princesses. IKALI five princesses are Imaginative Icelandic princesses, Kindly Swedish princesses, Assuring Norwegian princesses, Lively Finnish princesses, and Innovative Danish princesses. The first letter of their names is: IKALI.

Mama Chaotong attended the conference

media interview

Video media interview

As the creator of the five princesses, Amy Amy brought the little girls into a romantic fairy tale world with vivid images and colorful princess dresses and performed a wonderful and colorful fantasy princess dream. The new work at the conference includes both the international COSPLAY costume culture and the modern popular elements such as animation, games, cartoons, and fairy tales. The style is elegant and modern, with vivid colors and lively styles. The raw materials are safe and environmentally friendly, and the wear is gorgeous and comfortable. The fantastic and magical charm of children's wear was fully displayed. The invited guests and trendy children were all immersed in Yi Jialin's elaborate dream show. They were reluctant to leave for a long time.

2016 Shanghai Winter Fashion Week "IJalin" theme: Princess to drive

“Ijailin Five Princess” experienced a magical journey again and again on the road to growth. Their footprints spread throughout the five countries of Northern Europe. Every trip, despite crises, traumas, hardships and twists and turns, the princess used their inherent Imaginative, Kindly, Assuring, Lively, and Innovative. With all the difficulties in the journey, the princess saw the colors of the rainbow in the illusion, broke the shackles of years, arrived at the kingdom of dreams, ushered in growth again and again, and realized the initial dream.

Culture, creativity, quality, the past and present of the ever-changing “IJalin”

"IJilin" is a children's wear brand created by Zhejiang Yi Aifu Game Equipment Culture Industry Co., Ltd. in 2008. At that time, the international children's games market was already booming, but China was still blank. The domestic animation industry is also developing rapidly. More and more young people accept and recognize this culture. "IJalin" boldly created the concept of "life + game equipment", introduced COSPLAY costume culture in Northern Europe and other regions, integrated modern popular elements such as animation, games, cartoons, fairy tales, and created a unique style of "IJilin "Children's wear brand, and in 2009 opened its first flagship store in Shanghai."

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In 2012, Amy Amy returned to join the Yi Jialin team and became the brand's creative design director. He started the creative design journey of the ever-changing Yi Jialin who integrated the lifestyle and style of dressing. Compared with traditional children's wear, Yi Jialin's children's life game wears children's rich cultural story characters into clothing, which is a new feature of children's clothing with distinctive cultural and creative features. When children's wear is infiltrated with a unique role-dressing culture and presented to the world with a strong cultural heritage, it becomes Yi Jialin's “cultural children's wear”; when Yi Jialin integrates animation games, pure playfulness, fashion, comfort and safety, When it comes to life and one-of-a-kind features, it is Yijialin's “Creative Kidswear”; when electronic products and costumes are integrated, it can not only shine, but also play music, making children's wear more vivid, dreamy and childlike. It is Yi Jialin's "Smart Kids."

The Jialin brand invests in innovation technology and innovation management each year, accounting for about 10% of the company's output value. In recent years, the Design and R&D dream team has provided Yijialin with more than 1,000 new products each year to guarantee the unique and novel style of Yijialin. , A total of 111 patents have been applied for, and always adhering to the times to adhere to product innovation, to adapt to the changing needs of consumers.

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Explore, innovate and adhere to the brand's road

The "IJilin" children's life game with a dreamy and magical taste has been loved by children and parents since its launch. The creation of such a romantic and childlike fantasy brand is not a romantic road, but a road of continuous exploration, innovation and persistence. Children's life game equipment is different from ordinary clothing, with high precision fabrics, rich ornaments, and higher safety testing requirements. To this end, "IJilin" adheres to the establishment of quality enterprises and has introduced a complete set of scientific management systems and quality assurance systems from Europe. It has invested heavily in the establishment of advanced children's animation and game clothing testing centers and laboratories, and has deployed a variety of Test cutting-edge equipment and conduct safety tests on all raw materials. Excellent quality ensures that the company has not had a product quality complaint for many years. Whether it is domestic or foreign markets, the qualified rate of product quality inspection is 100%. The "Game and Dress" national standard drafted by "Igalin" has been established at the end of last year. Before that, there was no national standard for children's games. "IJalin" deserved to be the industry leader.

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Cross-border integration, pioneering a unique consumer model

To create a well-known children's clothing brand, audience promotion, marketing promotion is essential. In addition to using online and offline channels to expand brand influence, and developing more than 260 sales terminals across the country, “IJalin” has also boldly integrated across the border, creating a retail experience model for brand experience.

"IJilin" based on its own cultural creativity, product innovation, sales scale and management and management advantages, fully integrates resources and creates "IJilin Happy Dream Factory", which integrates scene play, brand shop, and parent-child leisure to create a whole. China's first experience retailing as the main feature of experience consumer retail model. First, it became the best promotion and display carrier for the Yijialin brand. It is a cross-boundary beneficial attempt for brand management. It is a very important goal to strengthen brand innovation and achieve Yi Jialin’s goal of creating a national and even world famous brand. Great promotion; secondly, it marks the transformation and upgrading of “IJilin” from children's wear design, production, and sales to the children's cultural and creative industries. It will enable the company to create a brand culture and promote health from simple children's clothing brand marketing. The development of children’s lifestyle has a profound impact on enhancing product innovation and enhancing the value chain.

Yijialin Kids Fashion Show

"Initially, we designed and developed with the theme of the Nordic princess and foreign cartoons and movie heroes. In the future we will also create more Chinese princesses and heroes, and let the children achieve their princess or hero through Yi Jialin dresses. Amy's beautiful dream.” Amy, the brand's creative design director, said with confidence in an interview after the conference.