Clothing companies cut prices to cope with the cold wave

Mr. Wu, the head of the fur manufacturer from Haining City, Zhejiang, sighed that the clothing sales market this year was very poor. Affected by this, the price of fur fell by about 30%. Last year, a blister could be sold for more than 10,000 yuan in retail prices. This year, it dropped to 10,000 yuan, which is close to the cost price.

"The price reduction is to reduce inventory pressure. Although the high inventory in the past two years has caused many manufacturers to reduce production plans this year, this year's sales is worse than last year, which is unexpected. This makes manufacturers still feel the pressure of inventory. "Mr. Wu said that many customers have come to take samples this year, and there have been very few replenishment orders.

Mr. Wu sighed that although he knew that Touchnet could clear inventory, Touchnet would definitely crack down on the entire distribution system. At present, the method of increasing inventory is to participate in various trade fairs. "The goods brought in this year have also increased. Last year, 2,000 were brought and 3,000 were brought this year. We hope that the 13-day trade fair will help clear inventory," said Mr. Wu.

Another department store industry believes that the industry downturn, the impact of foreign fast fashion brands, and more and more consumers out of the apparel purchase category, which is difficult to rise in apparel prices, and sales are still weak reasons.

Mr. Li, the boss of Guangzhou Weifang Garment Co., Ltd., told reporters that the stocks in the past two years are still quite a lot. This year's Weihuo situation is still not predictable. The current sales season is the key, and the key is to see the sales for the two months. The situation, clothing companies should take advantage of this sales season, reasonable pricing to promote sales, in order to reduce inventory pressure.

Weekly officials from Beijing told reporters that sales this year fell 30% from last year, and retail prices had to be reduced by nearly half.

An apparel industry source told reporters that domestic demand is not enough to export, so the average unit price of clothing import and export has been reduced. The decrease in demand in the international market has been the main reason for the decrease in apparel export orders and the decline in the amount of apparel. The global apparel market has been caught in the “winter season”.