Wuhan's largest women's brand, "Code House" autumn and winter orders will be held high profile dealers from across the country reached a record 300. This is still the time of the financial crisis cool, it is particularly warmth. According to the statistics of Wuhan Garment Chamber of Commerce, in the first half of this year, more than 1,600 garment manufacturing enterprises in Wuhan achieved sales revenue of 12 billion yuan, an increase of 10% over the same period of the previous year while that of Famous Houses reached 20%. However, it is noteworthy that as the largest women's brand in Wuhan, "Classic House" is intended to draw a clear line between the words "Chinese clothing". "Our brand is registered in Hong Kong, so now it is a Hong Kong brand, not a Wuhan brand." Yan Haitao, Director of Sales at Brands House, cut the embarrassment of Han-style clothing. "Zhaimao" action like cats, Giovanni and other well-known local women's brand in Wuhan, but also marked for their own international label. Cat is also a "Hong Kong brand", Giovanni directly changed the "nationality", is now an Italian brand. "Han faction" clothing, has become a lot of brands refused to wear the "hat." Even the Wuhan Han Garment Chamber of Commerce, also at the end of last year, he quietly "Hanpai" word removed. Li Qunbao, secretary-general of the Wuhan Garment Chamber of Commerce, said: "The Han faction was in fact a geographical concept, which was the product of the shortage of goods in the era of planned economy in relation to the terms of Hangpai and Shanghai School. With the development of economy and the fierce competition, many Wuhan garment enterprises become quick success, the Han sent clothing not only gradually losing its own characteristics, are plagiarism, imitation, homogenization is also very serious.More than 1,600 enterprises, taking the brand line, only the area twenty or thirty. To product development funding, averaging less than 0.2% of sales revenue. "" Some well-done brand, linked to the foreign name, not a new bottle of old wine, hanging out a dog, but a consciously with the outside world As far as I know, the annual cost of R & D of Famous House reached 5% of the sales revenue and set up R & D institutions in Hong Kong and South Korea respectively, the former is in line with international standards and the latter is in line with the trend in Asia. At present, the scale of garment industry in Wuhan ranked sixth in the country, women's rankings are more forward. "Although many brands do not recognize the 'Han faction' and recognize only 'Han-han', their success is ultimately the pride of Wuhan garments," said Li Qunbao. Li Qunbao believes that Wuhan women's clothing to be truly first name in the country, there are many aspects need to be improved. He believes that Wuhan women's clothing has always been the emphasis on autumn and winter wear, but not spring and summer wear "lame", and now some companies have begun "four seasons." In recent years, the apparel market is gradually subdivided and the trend of personalization is irresistible. Han sent clothing workmanship, cost-effective "core competitiveness" is also more vulnerable. Clothing is an industry that needs hardworking. Li Qunbao said that the apparel enterprises in Wuhan have just completed the accumulation of wealth. At this time, we must remove the idea of ​​getting rich and safe and enterprising. Now, some garment factory owners, but also to invest in other "make money faster" areas. "Clothing line, to accomplish a career, fight talent, focus and acumen." As the Wuhan apparel industry, "when the family," Li Qun Bao said with solemn intentions.