On December 11, 2012, the 2012 China Jewelry Annual Conference and Industry Commendation Conference jointly sponsored by the China Gems & Jewelry Industry Association, the Ministry of Land and Resources Jewelery and Jewelery Management Center, the Shanghai Gold Exchange and the Shanghai Diamond Exchange was held at Beijing International Convention Center Hold. Chinese jewelry brand "Zhou Dasheng" won the "2012 China Top Ten Brands Jewelry Retail Industry." In 2012, it was a year full of difficulties and challenges for the Chinese jewelry industry. Affected by the international financial crisis and the downward pressure on the domestic economy, the growth of China's jewelry industry slowed down, but the trend of development in the jewelry industry remained relatively good. It is expected that this year, China's total sales of jewelery retail market reached 400 billion yuan, a slight increase over last year. Mainland China has and will continue to be the most dynamic market in the world and the most important impetus for the development of the world's jewelery industry. The face of various unfavorable factors at home and abroad, Chow Tai Fook jewelry focused brand innovation, pay close attention to quality upgrades, in the past each year to achieve a 50% performance growth. Faced with the harsh test of economic hardship in 2012, Chow continued to dig deep into potential, doing fine and fine, toward the 30% performance growth sprint. In 2012, according to "China Top 500 Most Valuable Brands Ranking" released by World Brand Labs, the valuation of the brand of CHOW Tai Wook exceeded 91.88 billion yuan, ranking No. 170 in the rankings, ranking the third largest jewelry brand in Greater China, mainland China The first jewelry brand. In the "2012 CCTV China Brand Annual Release Ceremony," Zhou Dasheng, as the leading brand in China's jewelry industry, stood out from the outstanding enterprises nominated by nearly a thousand in the whole country and was re-invited to participate in the selection and reelected as CCTV China's annual brand "honor. In 2012, Chow launched the new gold series of "Spring and Autumn Period 2012", "Happy Micro-blessing of Sunflowers" diamond series, "Qing Wu Feifei" fashion gold series, "Micro Happiness Thermometer" "Love commitment" Platinum series, "Heart Era" diamond ornaments series, in the fierce market competition, set off a wave of sales after another upsurge, by the franchisee and consumers in hot pursuit. After years of hard work, Chow Tai Sze has become one of the most influential jewelery brands in China with more than 2,000 chain stores in more than 300 large and medium-sized cities in China. As a strong jewelry retailing brand, Zhou Dasheng has an insight into the trends and changes from time to time. In the new economic era, the Company is transforming marketing and lean operations management and strives to build a modern business intelligence system with industry-leading brand status and excellence The brand value is already present. In the face of challenges, seize opportunities, and always stand in the forefront of the development of the times Chow Tai Wook jewelry, will continue to be pioneering and innovative spirit, with forward-looking strategic vision, advanced brand philosophy, fashion design excellence and excellent product quality in the new In the economic era of change, insight into the development of the industry context, with the industry leader's gesture of solidarity, and seek common development path of the industry, a total of more welcome the industry more beautiful prospects.