1 , a profound excavation of the brand name and logo of the cultural connotation of customer value, the system builds the brand's cultural connotation, the brand image in the minds of consumers most unique, positive and clear.
In modern business society, corporate brands have an increasingly profound impact on public life. "Culture is priceless", Ipibi Er brand into the realm of consumer culture, cultural brand has become a business of forever money tree. Ipibi must adhere to the purpose of brand management - to provide the material for the consumer world, while also providing the spirit to guide consumers into a healthy and beautiful consumer world.
2 , products and services will always be the core of the brand.
Product quality involves both product design, R & D phase work and production and processing stages of the work, but also reflects the entire enterprise management level, so the establishment of the brand is not only the corporate brand department or market department work, but including research and development, Market, administration and other departments, including all employees.
Handling consumer complaints and after-sales service quality, in the daily work of brand enterprises to occupy a larger proportion. Enterprises should establish and improve the service system.
3 , product packaging is the brand's external image and the first impression
Packaging is the brand's lifelong advertising, packaging is a culture that represents a manifestation of the degree of corporate civilization. Survey shows that 50% --- 60% of consumers affected by the packaging to generate interest in buying, the formation of the purchase behavior. Visible, packaging for the brand to the product has a very important significance.
Ipibi near clothing and wool knitwear products, packaging is particularly important. In the design of packaging can be set up to simulate shelves, their products and different products, especially competing products together, hired a group of target consumers to watch, and then investigate what these consumers remember, forget what, Adjust accordingly and improve product packaging accordingly.
4 , high value-added, creating brand value
The main difference between products and brands lies in the high value-added, only to make the product itself has a sense of value, to give people a reason to buy products, thereby enhancing consumer loyalty to the product.
Ipibi Er apparel through brand strategy, improve product retail prices in the market, so that the price of the world's famous brands of similar products at a price level, the pursuit of high added value, to maintain the vitality of the product.
5 , Emotional marketing, to win consumer trust
With the increasingly rational consumption, "hard" sales have lost their appeal, but replaced by "soft" sales, this will be injected into the emotional color of marketing, people feel the marketing of life. Ipibi produces products that have physical attributes, and consumers buy brands that have emotional attributes. Undertake the sincere "emotional service": such as providing free laundry, maintenance knowledge, free ironing and repairing, free supply of needles, line New Zealand, etc., in the fierce commercial war to win the trust of customers to seize market share.
6 , advertising, is the establishment of a successful brand indispensable.
Iberpi next apparel brand strategy, advertising focus on building the brand image. Deducting the desire to cut consumer demand unique selling point, strengthen the personality, and consumers closer to make it attractive, it is heartfelt.
7 , terminal construction, is to display the brand image of the window
Terminal is the critical part of operating a product or brand image, is indispensable for product sales. Build a terminal, you can make the goods become the focus of attention. So terminal POP advertising is very important.
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