Zhejiang Olympic Sports Center has been officially opened in Zhejiang Museum of Fine Design, in addition to rice wine, tea, Zhejiang Lan Shaer Weidi Garment Co., Ltd. as the only apparel companies settled in the capital settled in the capital, which is also "Lancaster" in the country's first Store. At the same time, the company invested more than 400 million Taobao Mall online store is also lively opening. La Trobe is a leading apparel company in our county. Through years of cultivation, it has formed a one-stop production entity from textile, printing and dyeing to ready-made garments, covering the entire back-end of the textile industry. Last year, the company's self-owned export volume reached 18.51 million U.S. dollars, and several of its brands entered the European and American markets. Although registered in New York in the United States, "only degree", "thinking only" quite influential in the local two brands, but still rarely see the "Ronsal" clothing traces. Last year, "Rancelle" adjusted the strategy of enterprise development, focused on developing the domestic market, repositioned the two brands of "only degree" and "only thinking", and positioned men aged 20 to 40 as the main men's casual wear. To this end, the absorption of foreign clothing styles, focusing on environmental protection based on the fabric, for the characteristics of domestic consumption, the company hired professional men's casual wear designers to develop new styles, focusing on environmentally friendly and comfortable fabrics, stylish and generous flowers, exquisite unique Details for the clothing style. After a large number of pre-preparation, "Lan Shaer" the first domestic store and shop officially opened. Gu Jieping, chairman said that this is a key business upgrade. With the deepening of the development in the west, the labor force in Jiangsu and Zhejiang Provinces has become a more and more restrictive point for the development of enterprises. Especially for such labor-intensive clothing enterprises, strengthening research and development and terminal sales are good ways to relieve themselves from the labor plight. At the same time, as a clothing business, to establish a century-old brand, rely on is a brand, a good clothing brand can accomplish a business, and even the achievements of a city image. "Network brand is also an attempt to do, the main fancy is the network brand to bring the autonomy of garment enterprises." Gu Jieping said the same clothing, to customers do list, the right to choose the customer, let alone creative; and do Own brand, you can be more flexible and initiative. In order to better understand the needs of consumers, "Lan Shaer" also launched online shop VIP customers "tailored" personalized service.
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